The article focuses on the need for Total Quality Management (TQM) in an era of globalization, liberalization and high competition. The basic issues related to TQM implementation strategies have been discussed in detail. The article highlights viable and practical TQM implementation strategies. Preparation for TQM initiatives, getting started, implementing the TQM plan and monitoring the effort, have been discussed in a simple, direct and lucid style. Based on practical experiences, important considerations in the form of Do's and Don'ts have also been explained.

TQM is a management philosophy that focuses on customer satisfaction as the key to success. A new awareness of quality has dawned in the Indian Industry. Quality of products, services, systems and people, is being felt as the need of the moment. Quality practices are coming to the forefront and there is a missionary zeal in implementing TQM and getting ISO certifications, the best HR practices and a marketing orientation. In short, a "quality mindset"!

The concept of TQM has, in recent times, etched a prominent place both in personal and professional aspects of our lives. The contemporary challenges like globalization, open market conditions, competition and savvy customers, organizations all over the world are perceiving TQM as the savior, to give them a winning edge.