Companies are encouraging their employees to blog. Most of the top companies employees, at various levels, have started blog spots, but the CEOs have not followed suitnot even the Fortune 500 company CEOs. While blogs are increasingly making headlines, only 7% of CEOs are actually blogging. Those CEOs who are blogging are those who are tech-savvy and whose business model is based on the Internet. The article looks at the reasons why CEOs are not blogging and suggests ways to blog effectively.

Web logs or Blogs are fast gaining popularity on the Internet. A weblog, or blog, is a personal journal on the Web. According to Technorati data, there are about 70,000 new blogs a day. Bloggers - people who write weblogs - update their weblogs regularly; there are about 700,000 posts daily, or about 29,100 blog updates an hour. Corporate Blogging is also on the rise and many big companies like Microsoft, Boeing, General Motors, Sun Microsystems are some of the Fortune 500 companies that encourage blogging by the employees and top-level executives. Bill Gates in his annual speech at Microsoft CEO summit has made a mention of blogging and said that blogs help people write what they think, which goes onto a web site and other people can read it and comment on it and ultimately blogs help people in expressing their feelings, thoughts and opinions on the web.

Blogs have evolved into a powerful medium allowing the Internet users to actively participate and voice their opinions. The power of blogging lies in the fact that they allow millions of people to easily publish their ideas, and millions more to comment on them. According to Technorati "Blogs are a fluid, dynamic medium, more akin to a `conversation' than to a library - which is how the Web has often been described in the past." Business organizations have realized the potential of the blogs and they are encouraging the employees to blog and have evolved their own code of ethics for controlling the blogging of the employees. Some of the CEOs and top level executives that blog regularly are Intel, CEO and President Paul Otellini, Bob Lutz General Motors Vice Chairman, Jonathan Schwartz COO Sun Microsystems, Groove Networks' CEO Ray Ozzie, Thomas Nelson Publishers President and COO Michael S Hyatt.

Global CEO Magazine, CEO Blogging, Corporate Blogging, Sun Microsystems, Thomas Nelson Publishers, Communication Process, General Motors, Securities and Exchange Commission, SEC, Federal Trade Commission, Intelligence Career, Internal Communications, Top Level Management, Government Authorities.