With the liberalization and globalization of Indian economy, Indian companies are facing intense competition in their product markets. Several new competitors are entering the manufacturing and service sectors of our economy. The variety of products and services are increasing. Customers are increasingly demanding better quality, wider variety, with quick delivery and improved after-sales service at highly competitive prices. To maintain sustainable growth in the face of severe competition in the international markets total quality management through six sigma, business process reengineering and value chain analysis is imperative. Strategic measurement enables organizations to improve their focus, integration, self-accountability, learning and foresight. This increases their strategy implementation, which results in higher profits and greater agility. Corporate strategic objectives should be broken down to specific goals for the various parts of the organization. Activity Based Costing (ABC) has emerged as a powerful tool for management to achieve cost-effectiveness, improve productivity and arrive at relevant costs for price fixation and studying product profitability. Critics have ridiculed ABC as just another method of overhead allocation. However, ABC is beyond simply another method of costing. It assigns cost to activities based on their usage of resources. It is rather now viewed as a management concept which enables taking key decisions. The biggest advantage of ABC is the rationale it has towards identifying the cost pertaining to a product, which is not only concerned with overheads but also to variable costs, which is considered a more straight forward cost to be assigned to the product.
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