Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes PPC (pay per click) advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, article marketing, and blogging, according to Wikipedia. Internet marketing is a component of e-commerce and it became very popular as the Internet entered homes.
Web-based marketing, also known as Internet marketing lends a classic touch of technology to the morose way of selling things! Yes, it’s like the tang of lemon on roasted ground nuts! It’s real-time marketing. The population of Internet users is around 163 millions and 54% of them are users of broadband. 74% of the Internet users are online at any point in time. The heaviest users of Internet are in the age group of 30- 49, but the growth rate of users is also high among students and senior citizens. Consumer researchers like Mintel have found that the revenues brought in by online sales facility in UK has increased dramatically by 461% since 2001. Sales are also expected to rise to around 138% between now and 2011. Well, statistics swell. Using Internet technology along with the details of the customer purchases by traditional online methods, the web pages can be customized as per the customers, likes and dislikes. Messages displayed can be customer specific. The customer can also design the product to his liking. |
