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Marketing Mastermind Magazine:
Indian Construction Industry : A PESTEL Analysis
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This article takes us through a PESTEL analysis (political, economic, social, technological, ecological and legal analysis) of the Indian construction industry. It brings out how the various constituents of the external environment influence this very important industry, which has a stupendous task ahead of it, but is faced with numerous constraints, both internal and external. The article also looks at the key drivers of change and opportunities for the future.

 
 
 

The Indian economy, with a projected medium term sustainable growth rate of 8 to 10%, is one of the beacons of hope in a world, where most large economies consider themselves lucky to avoid negative growth rates in the aftermath of what is now being called the great recession. It is a widely acknowledged fact that if there is one potential road block in the path of the Indian growth story, it is the inadequate physical infrastructure. India is woefully starved of infrastructure. Every single road, rail road, port, power plant, bridge, airport, school, hospital, and irrigation system which is built, boosts the factor productivity and competitiveness of the Indian economy. According to Prime Minister, Manmohan Singh, India needs $500 bn worth of investment in infrastructure over a five-year period. Such investment is highly likely to provide supernormal returns to the investor simply because of the enormous benefits that it will undoubtedly provide to the end customer. Indian infrastructure is one of the best investment opportunities available in the world today.

Infrastructure development and the construction industry are tightly intertwined. In fact, in many infrastructure development projects such as roads, housing, ports, etc., the cost of construction constitutes nearly 60 to 80% of the cost of the entire project. This means that the lion's share of the US$500 bn investment in infrastructure will accrue directly to the construction industry. In addition, the construction sector constitutes an increasingly significant part of GDP, at close to 7% in 2008-09. Furthermore, the impact of the construction industry is felt across important economic sub-sectors, such as industry, mining, highways, railways, ports, airports, power, irrigation and agricultural systems, telecommunications, housing, hospitals, schools, water supply, drainage, etc. In short, it is the mother industry of all the other industries.

 
 
 

Marketing Mastermind Magazine, Indian Construction Industry, Indian Economy, Infrastructure Development, Construction Sectors, Agricultural Systems, Nuclear Power Plants, National Highways Development Program, NHDP, Global Economic Crisis, Information Technology Industry, Gross Domestic Product, GDP.