By far all the business schools
world over do have a
curriculum dealing with all the branches of
management encompassing various aspects of business. But somewhere during
the later part of the course, students choose their specialization areas
and in all probabilities pick up a job in that specialized area only,
having gained some extra knowledge. This win-win arrangement suits
the companies too pretty well. Again, most of them unless forced
by circumstances tend to remain in that area only till they reach the
top rung when they get lined up for CEO's slot. They blissfully
remain ignorant and intentionally keep themselves aloof from
other essential and vital areas of business under the assumption `it's not
my job'. A manager who confined himself to his specialized
area throughout this formative, mid and senior career years and lived like
a frog in the well is most likely to miss the bus to make it to the
corner cabin in the office. There is no denial of the fact that a
manager needs to get things done mostly through people and their
efforts involving other resources like money, material and machinery.
Basically, he is dealing with people like seniors,
peers, subordinates and customers, etc., and one of the
essential skills of dealing with people is
marketing, which may not be of products and services only (if he is not
a marketing person) but of his ideas, thoughts and actions, etc.
Similarly, every business is undertaken with profit as the principal objective
and no manager can afford to, rather should not lose sight of the
bottom line, irrespective of the field he is into, be it, operations, sales or
IT, etc. Finally, possessing HR skills is not the sole prerogative of
HR managers but every manager who heads a team of executives
should necessarily have a HR bent of mind. |
