People are a valuable resource that may contribute in several different ways to
a company's activities, provided that the company gives them an appropriate chance,
stated Morgan (1997). According to Molander (1996), in order to be successful, a company
needs employees who work towards achieving the goals of the organization and have a
strong desire to remain in the company. Such loyalty and commitment may be generated
by motivation. Motivation has been defined as the amount, quality and direction of
the employees, effort that energizes their behavior within the work environment (Perry
and Porter, 1982). Schultz and Schultz (1998) reported that motivation is aimed at
achieving higher work productivity and job satisfaction, as highly motivated persons tend to
work harder and perform more effectively in their jobs than less motivated individuals.
The individual holds certain personal expectations in terms of form and amount
of reward, which he/she should receive for the provided service. The strongest motivator
is, according to Wiley (1997), something that people value, but lack. The knowledge
about those strong motivators is of great value and may serve as a starting point for the
redesign of work in order to increase an employee's motivation. |