What fascinates a company to provide cellular and WLL service in the same circle? Will it become an industry trend?

The liberalization of the telecom sector has ushered in a new phase in the history of Indian telecommunications sector. Not only it has enabled the entry of private players but also brought in new technology. In 1995 private players started providing cellular service with GSM technology. Since the technology factor has facilitated premium services by private players, cellular services were limited to a small section of the Indian society. In order to extend the cellular services to the populace at large, service providers came up with Wireless in Local Loop (WLL) with CDMA technology. This has revolutionized the Indian telecom industry and is proving to be a cash cow for service providers. But the presence of WLL has bought in a lot of controversies and uncertainties for the other telecom companies.

The presence of WLL in the market has forced major players to change their strategies. Until recently, Telecom companies in India have focused on either offering cellular or WLL along with fixed line services. But now, a third category has emerged where companies have started venturing into all three modes of communication i.e., cellular, fixed line and WLL. Tata and Reliance are the two companies, which fulfill all the requirements of the third category. The peculiar feature is that each company has launched its cellular and WLL service in the same circle.

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