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Management

Case Folio

May'03
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Reorganizing HP

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Electric Car : Reva

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Valuing Sify's Acquisition of IndiaWorld

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Reinventing Cadbury

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Operational Restructuring : The Philips India Way

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Case in focus

Reorganizing HP

--Vivek Gupta, Dr. A Venkat Raman

The case discusses the problems faced by HP during the mid-1990s because of its highly decentralized organizational structure. The case is designed to facilitate a critical analysis of the changes that occurred in the organizational structure over the years, as the company increased its size of operations, product portfolio and geographical reach. The case also analyzes the aggressive management reorganization plan implemented by CEO Carly Fiorina and its effect on the company.

Business Strategy

Electric Car : Reva

-- D Sirisha

The case discusses the launch of the first electric car in India - Reva, by the Bangalore-based Reva Electric Car Company. It talks about the Indian passenger car industry and the steps taken by the Government of India as well as the major players in the global automobile industry, to reduce automobile pollution. The case also explains how electric vehicles can help reduce automobile pollution and examines the future of electric vehicles, particularly Reva, in India.

Ethics and Governance

Corporate Governance : Regent in Korea

--David Kang

Many developed countries follow the belief that if their companies are allowed to do business in developing economies through liberalization of FDI norms, they would induce the best business practices and corporate governance. The developing economies too believe that liberalizing the FDI norms would bring the much-needed foreign exchange and expertise. But in many circumstances, once the regulations are liberalized, the `foreign' firms try to exploit the developing economies for their own benefits in more ways than one. The case study explains in detail how Regent Securities manipulated and took advantage of the South Korean regulatory system's loopholes.

Finance

Valuing Sify's Acquisition of IndiaWorld

-- VS Murthy, DG Prasuna and Rafat Mubeen

The case provides details of Sify's acquisition of IndiaWorld, including the structure of the deal, its perceived synergies and the criticisms leveled against the huge amount paid for the acquisition. It highlights the problems encountered when valuing dotcom companies using traditional models of valuation and describes certain valuation models that were devised for valuing dotcom companies.

Marketing

Reinventing Cadbury

--A Neela Radhika

The case examines Cadbury India Limited's (CIL) repositioning strategies for its major brands during 1999-2002. It provides a detailed account of the company's growth and strong focus on continual product launches. It also examines CIL's distribution, promotion and advertising strategies. The problems faced by CIL in the late 1990s and the initiatives taken by the company to retain its market position are examined. The case also discusses the company's attempts to reinvent its major brands.

Operations Management

Operational Restructuring : The Philips India Way

-- A Mukund, Dr. KS Srinivasa Rao and Anindya Roy

The case examines the initiatives taken by Indian consumer electronics major Philips India to maintain profitability and market share despite adverse industry and market conditions. It explores the company's efforts to enhance its operational efficiency by restructuring its supply chain and other measures. The case also briefly discusses the concept of supply chain management and the benefits of revamping the SCM practices.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management

Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.

International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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