Asian Paints' attempts to globalize received a major boost after Ashwin Dani took over as Vice-Chairman and MD in 1998. Since then, the company has made tremendous progress in penetrating the global markets. Our effort would be to internationalize `Asian Paints' by galloping across our borders to build an Indian company that would emerge amongst the leading decorative coatings company in the world.

In an industry where the globalization potential looks limited at first glance, India's leading paints company, Asian Paints, has shown that it is serious about international expansion. Though Asian Paints went for globalization drive from 1977, its effort received a major boost after Ashwin Dani took over as Vice-Chairman and MD in 1998. Soon after taking the charge, he unveiled a comprehensive organizational revamping plan to be "among the top five decorative paint companies worldwide" by 2007. His global perspective has helped the company to expand its horizons beyond domestic frontiers and position ifself as a true international player.

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