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COVER
STORY
Quality
Management Systems in B-Schools: Towards a Globally Competitive
Faculty in India - - Dr. Meenu Verma
Every
year, a large number of students graduate from Indian B-Schools.
But very few Indian companies can boast of globally competitive
managers. This can partially be attributed, if not wholly,
to a dearth of quality faculty. The need of the hour is quality
management systems in B-Schools if India has to emerge as
an economic superpower.
© 2005 IUP. All Rights Reserved
HRM
Motivating
Employees Through Incentive Scheme: A Case Study of Visakhapatnam
Steel Plant - - Panchanan Chaudhuri
Visakhapatnam
Steel Plant (VSP) was reported to BIFR as a potentially sick
company in the year 2000 with more than 50% of its capital
eroded through accumulated losses. It made a turnaround in
2002-03 by registering a net profit of Rs. 521 cr. One of
the major contributing factors towards turnaround of Visakhapatnam
Steel Plant is its incentive scheme.
© 2005 IUP. All Rights Reserved
IT
AND SYSTEMS
ERP:
Implementation Approaches - - N P Singh
Enterprise
Resource Planning (ERP) enables companies to automate their
day-to-day activities such as product planning, purchasing,
inventory management, supplier management, and order tracking.
Organizations and vendors are following different strategies
for implementing ERP systems.
© 2005 IUP. All Rights Reserved
FINANCIAL
MANAGEMENT
Assessing
Creditworthiness of a Corporate Customer: A Field Perspective - - Rajiv Fernando
Credit
risk assessment at the point of the customer interface holds
the key in the overall credit risk management policy of any
bank. What are the points to consider, while assessing the
creditworthiness of the customer from a field perspective.
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
Knowledge
Process Outsourcing: The New Opportunity Wave - - Anitha Dilipan
The
current fad in the outsourcing field is Knowledge Process
Outsourcing (KPO). What is KPO and where does it figure in
the outsourcing value chain?
© 2005 IUP. All Rights Reserved
MARKETING
The
Home Delivery Phenomenon: An Innovative Way of Reaching Customers - - Csv Ratna, Ramakrishna Neti
Increasing
competition has forced companies to look at new ways to attract
and retain customers. Many companies are using home delivery
to lure customers.
© 2005 IUP. All Rights Reserved
MARKETING
Banking
on CRM?: An Approach to Implementing CRM in Banks - - V V Gopal
The
prerequisite for successful CRM in banks is to have a thorough
understanding of the organizational structure and environment.
Frontline executives in banks should possess adequate knowledge
about the banks' as well as the competitors' products and
the competitive environment.
© 2005 IUP. All Rights Reserved
MARKETING
Customer
Retention: Essentials of an Effective Churn Model - - N M Shanti
Taking
care of its existing customers should be the first priority
of any organization for its survival in the market, as retention
is always more profitable than acquiring new ones. Churn management
gives the organization that necessary edge over its competitors.
© 2005 IUP. All Rights Reserved
MARKETING
Building
Successful Brands: Engaging the Customers - - Kaushik Mukherjee
Marketers
these days use innovative techniques to involve customers
in their brand-building efforts.
© 2005 IUP. All Rights Reserved
CASE
STUDY
Benetton's
Diversifications - - Sanjib Dutta, Suchitra Jampani
"You
take Benetton's power, its extremely efficient sourcing and
distribution, and its knowledge of world markets, and you
apply that to brands like Nordica, and you can develop a sports
clothing brand as well as a sports brand."1 - Keith Wills
retail analyst at Goldman Sachs & Co. in London, commenting
on the sale of Benetton Sportsystem to the Benetton Group
by Edizione Holding. "Ah, being purchased by Benetton: The
kiss of death."2 - Matt Titus a former product manager at
Oxygen Skates, a competitor of Rollerblade's, commenting on
sports equipment companies purchased by Benetton. "I know
we would be better off giving details, but I don't want to
make pronouncements we can't respect, especially when we don't
know the company well."3 - Marco Tronchetti Provera's (CEO,
Pirelli) response when asked about Pirelli and Benetton's
plans for their new acquisition, Telecom Italia .
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
Chidambaram's
Budget: Implications for the Farm Sector - - KP Prabhakaran Nair
Where
the new budget would take the farm sector and what are the
concomitant managerial implications.
© 2005 IUP. All Rights Reserved
CORPORATE
GOVERNANCE
Managing
the Managers: Reforming the Corporate Boardroom - - Satish Kumar TN
A
study of corporate governance practices with emphasis on boards
of major companies in India show major gaps between what are
considered as desired practices and the actual (current) practices.
© 2005 IUP. All Rights Reserved
CORPORATE
GOVERNANCE
Institutionalizing
Ethics in Organizations: Code of Conduct and Whistle-blower
Policy - - Dr. Bindi Mehta
Regulators
as well as stakeholders are forcing companies to develop new
ways to improve corporate accountability by adopting a corporate
code of conduct.
© 2005 IUP. All Rights Reserved
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