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The Analyst Magazine:
BSNL : Reinventing to Revitalize
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BSNL, in response to the challenges, must chase strategies specifically aimed at overcoming its bottlenecks.

 
 
 

Today, India is considered to be the hub of all telecom spaces in the world. India has a growing teledensity standing at 17.8 currently; among the largest telecom base of 200 million, with the lowest wireless penetration rate in the world at 13%. The wireless market in India consists of 156 million subscribers; the GSM community being the largest and fastest growing technology accounting for 72% of this market. Bharti stands as the leader of GSM with 30% of the market share followed by state-owned Bharat Sanchar Nigam Limited with a market share of 22%.

BSNL is among the world's largest telecommunications company providing telecom services in India ranging from wireline, CDMA mobile, GSM mobile, Internet, broadband, carrier service, MPLS-VPN, VSAT, VoIP services and IN services. It holds the second position among GSM providers with a 27.43 million subscription base across 23 circles, putting BSNL among the reputed players. However, market share, today, is considered to be a day-to-day phenomenon rather than an indicator of long-term success. On the subscription parameter, BSNL has been doing well, marking a record by adding 2 million customers in March; the highest addition to the subscription base to date.

 
 
 

The Analyst Magazine, BSNL, Bharat Sanchar Nigam Limited, Wireless Market, Telecom Services, CDMA Mobile, GSM Mobile, VoIP Services, Process Reengineering, International Alliances, Rural Markets, Telecom Markets, Telecommunications Companies.