The first blood has been drawn in the Indian FMCG industry. The fierce price war between HLL and its archrival P&G has led to an unprecedented organizational overhaul at HLL. Will it power the FMCG goliath on double-digit growth track and take the Davids head-on?

Overall, HLL continues to be one of the best managed companies in India, but one that went off the sales growth track for much longer than anybody had anticipated.

We recognize the challenge of intensified competition from both low-priced players as well as international companies. Most recently, P&G has reduced prices and increased aggression in Laundry. Our response, when faced with such challenges, will be to face them `unblinkingly', with the level of investment required to both protect and grow our market positions.

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