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Consumer
Expectation and Perception of Fast Food Outlets: An Empirical
Study in Davangere
-- Chandan
A Chavadi and Shilpa S Kokatnur With
the changing times, the food habits of the consumers have
changed and cooking has gradually ceased to be a productive
chore. Fast food is not a recent phenomenon, it has grown
over the years especially after the 1950s and a variety
of factors such as socioeconomic, technological, ecological
and market perspectives have contributed towards its growth.
Edible products that are prepared and served quickly at
outlets are gaining immense importance and such readymade
food preparations have become the consumers' choice. The
relatively low price of the fast food/takeaway food ensures
high sale, thereby making it recession-proof. Although fast
foods are known to be quick, cheap, convenient, and bad
for health, yet people are crazy about them. Due to busy
consumer lifestyles and dual-income households, the emphasis
is on quick-meal solutions. The fast food industry comprises
a large number of unorganized operators and is situated
in locations where consumers are able to access. As fast-food
purchases are impulse buying decisions, this paper evaluates
the most influencing factors and identifies the service
gap between the actual perception and expectation of fast
food services.
©
2008 IUP . All Rights Reserved.
Indian
Banking Services: Achievements and Challenges
--
Ipshita
Bansal and Rinku Sharma Earlier
banks were conservative in their approach but the liberalization
of the banking sector has resulted in an enhanced efficiency.
With a growth in the Indian economy, especially in its services
sector, the demand for banking services has grown strong.
There was an expansion, greater competition and diversification
of ownership of banks. Today, easier access to knowledge,
increased and broad based use of technology and rapid introduction
of innovative customized products to meet the customer demands
are the key features of the changing banking scenario .The
paper sheds light on the achievement of Indian banking services
and at the same time highlights that there are many challenges
ahead for the Indian Banking Services. It is important for
the banking services to cope with these challenges in order
to march ahead.
©
2008 IUP . All Rights Reserved.
A
Study of the Emerging Service Franchise Sector in India
-- G
Y Shitole and Deepali Moghe The
service industry in the developed world established itself
long before it entered the developing economies. Services
marketing, as compared to goods marketing, is relatively
a young field, though expanding with a jet speed in the
developing countries including India. Different models of
business are eyeing the growing Indian market. Franchising
is one of the popular models of business looked as a win-win
model by both the business partners. Franchising is a great
way of expanding the proven business by leveraging the resources
and the enterprise of potential franchisees. In today's
competitive world, manufacturers are luring the customers
to buy the products by offering value added services. A
relatively new phenomenon, `Service Franchise' has thus
become an important tool for all brands to woo the customers.
Service franchise is a pattern where the franchisor provides
the framework for professional services, which are provided
by the franchisee to the customers. Several sectors of the
economyconsumer durables, health and beauty care, retailing,
education and many more are increasingly opting for `Service
Franchise Model' to expand their business territories. The
paper presents an overview of `Franchising' as a business
model in general and `Service Franchise model' in particular
with reference to India and aims to cover the problems and
prospects of `the Service franchise' sector in India with
a few illustrations.
©
2008 IUP . All Rights Reserved.
Diagnostic
Services and Healthcare: Strategies for Effective Performance
-- Rajnish
Jain, Aney Alex and Sangeeta Jain The
healthscape never had it so easy before. Thanks to the modern
diagnostic services equipped with latest technology, the
medical fraternity has every reason to smile. The state-of-the-art
diagnostic centers have done more than just providing high
end diagnostic solutions making recuperation easy, quick,
hassle-free and accurate. Ranging from basic pathological
investigations to refined imaging, the diagnostic centers
offer a gamut of healthcare solutions. The advantages of
such services are manifold and undeniable. Diagnostic services
are presently in the nascent stage in India. This industry
has its own share of limitationsfrom being organized to
running on professionalism, it has a long way to go. The
present paper discusses the features, benefits, contributions
and grave areas of diagnostic services, and proposes performance-oriented
strategies to turn them into strategic business units.
©
2008 IUP . All Rights Reserved.
Recent
Trends in Real Estate Marketing in India
--
R
Venkatesh Several
factors including market research, pricing, branding, advertising
and promotion coupled with web-based marketing have made
a heady brew that made the land prices and apartment costs
soar sky-high in the last one year. This is a classic case
of the integration of all the three ingredientscreating,
communicating, and delivering valuewhich revolutionized
the thinking of most young professionals with lot of expectations
and earnings to match. They are the real customers behind
the real estate boom. It all started with a phenomenal growth
in the Information Technology (IT) companies which hired
personnel with huge pay packets. Housing, a vital need,
naturally beckoned the real estate promoters and developers
to take advantage of this situation. The construction of
a large number of IT malls and parks all over the country
is one of the key drivers which fueled the growth of the
property market. Not only the metros, but also the tier-2
and tier-3 cities are engulfed in this boom. Such a surge
makes the market researchers wonder how long the bubble
would last and whether it is going to burst in the near
future.
©
2008 IUP . All Rights Reserved.
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