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According to recent research, investors tend to hold assets on which they
have experienced paper losses, but they are inclined to sell assets on which they have
enjoyed gains. Shefrin and Statman (1985) label this evidence as the disposition effect.
A combination of mental accounting (Thaler, 1985) and prospect theory (Kahneman
and Tversky, 1979) is considered as the plausible explanation for this effect.
Under prospect theory of Kahneman and Tversky (1979) and Tversky and
Kahneman (1992), investors behave as if maximizing an S-shaped value function. This value
function is defined on the basis of gains and losses, rather than levels of wealth.
The notion of mental accounting, introduced by Thaler (1980 and 1985), is a set
of cognitive operations used by individuals and households to organize, evaluate, and
keep track of financial activities. Shefrin and Statman (1985) document that investors keep
a separate mental account for each stock. In that account, investors maximize an S-shaped value function, which is concave in the gains region and convex in the losses region. |