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The IUP Journal of Entrepreneurship Development
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Description |
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In
October 2008, Mahindra was even awarded the Harvard Business School Alumni Achievement
Award. With realistic ambitions and by concentrating on the big goal of making M&M a
world-class company, Mahindra transformed M&M from a manufacturer of rural and defence vehicles
into a world-class automobiles manufacturer. The success of ScorpioM&M's popular
Sports Utility Vehicle (SUV)played a major role in the transformation of the company.
M&M's future plans include a diverse product portfolio in the automotive segment. Though
M&M turned itself around, will it be able to replicate the success, which it attained with
Scorpio? Will M&M be able to sustain the diverse product portfolio in the wake of competition?
Family businesses, a dominant form of business during the first Industrial
Revolution, are equally significant in the
21st century. Very often, a family business originates due to
the initiatives of one or two family members. Family businesses can be viewed as one of the
initial stages in the life cycle of an enterprise. Gradually, other members of the family also join
the business. Later on, non-family members are also brought in, as it becomes difficult for
the family members alone to carry out all the activities of the business. |
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Keywords |
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Entrepreneurship Development Journal, Indian Family Businesses, Mahindra & Mahindra Ltd., M&M, Scorpio, Sports
Utility Vehicle, SUV, License Raj, Harvard Business School Alumni Achievement
Award, Harvard Business Review, Industrial
Revolution, post-liberalization, pre-independence, Globally Competitive Firm. |
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