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Krishna's strategies made Mahabharata an
epic with strong lessons and now, it has
come a far way long to teach today's management gurus and the leaders a lesson
on strategies and leadership. Krishna, the
dramatic figure of Mahabharata has created his own
space in the minds of the corporate people. He has propounded new strategies for war and
fate. Whether it is on the plains of Kurukshetra or
on the minds of the consumers; whether it is for ordinary brand wars or for corporate battles, it
is strategy that works. Today's business world has for itself, the term `strategy' as a crowing glory.
In the turbulent times, it is strategy that makes
or mars the business functioning.
The myriad organizations today want to go from unsustainable to unstoppable. And they
are required to write the new rules of the play
game, return to the core and revitalize the strategies
for going onto the phase of rapid improvements. When companies as big as Hewlett-Packard is
in the throes of transformation, shaking off its hardware legacy and reorienting itself as a
software powerhouse or banking theme going global through mergers and acquisitions, it becomes
an established fact that business in today's scenario
is all about strategies. Change with its exceeding velocity and potential has brought before us a
new fluid world. In this world of turmoil, it is
the strategic move of the company that gives way to
its survival. What better time than now to speak
of turbulence and talk of strategies.
The various facets in the management of business are governed by strategies; be
it marketing, production or human resource management. Needless to mention that in
the world of finance, strategy has its own
importance and whether it is for the executive or the CEO it
is all important for the business. Especially it is a
call of these turbulent times that leaders have
started integrating strategies to all the domains.
The essence of business success is right strategy
at right time and with right velocity.
Welcoming back the nomenclature of inflation, deflation, recession, turmoil, we are sidelining
the concept of flourishing economy and this has become an international phenomena. This is
quite visible right from Wall Street to Main Street. In
the current scenario when pink slips are in air and
lay off has become the rule of the game, the organizations have responded to the turmoil
by trimming the processes and procedures. Many organizations have opted for knee-jerk reactions
to chop costs apart from eliminating redundancies and freezing recruitment. These reactions
are exhibited in the form of elimination of a
business line; scarring a segment of business altogether
and sometimes it goes as far as to block the
investments as well. |
