This article presents the role of Corporate Social Responsibility (CSR) in multinational organizations. CSR is defined as the voluntary commitment to improve community wellbeing by utilizing discrete business practices. Triple bottom line, which includes the economic, social and environmental bottom line is the new strategy to implement CSR.

For many years, community development goals were philanthropic activities that were seen as separate from business objectives, not fundamental to them; doing well and doing good were seen as separate pursuits. But I think that is changing. What many of the organizations that are represented here today are learning is that cutting-edge innovation and competitive advantage can result from weaving social and environmental considerations into business strategy from the beginning. And in that process, we can help develop the next generation of ideas and markets and employees.

Today, Corporate Social Responsibility (CSR) is one of the top priorities in multinational organizations. It is a social obligation of the corporate towards the society. Businesses are in business for profit generation, and society is one of the stakeholders. Benefiting the society is one of the responsibilities of businesses. CSR is a concern not only for the managers of a company, but also of its investors, employers and stakeholders. This article tries to explain the best and most innovative practices to be a good corporate citizen and increase the returns on investment for social causes as well as some examples of companies practicing CSR.

CSR is no longer viewed as an obligation; instead, many corporations believe that social causes support the objectives of the corporate. Due to tremendous pressures that companies are facing to improve their bottom line, it is becoming difficult to fulfill the expectations of good corporate citizens. There are several ways of contributing to the society, but each method has its own merits and demerits. Therefore, a company must choose a social issue that suits its business objective.

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