Advertising is nothing but communication with the viewers to persuade them to buy a certain product. Television has grown to become the most used medium for advertising all sorts of products. It is a very useful medium because of the enormous range it has and the interest that it generates amongst its viewers. But advertising through television is also a challenge because of the competition amongst products, channels in themselves, various technical aspects that are inherent of television and various other reasons. Dealing with these challenges is very important for all the companies that rely on television for their advertising. They adopt various means and strategies to deal with these problems. Pre advertising strategies and post advertising interviews are part of it to elicit the pulse of the viewers toward their ads and thier impact on them.
Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. Advertisers include not only business firms but also museums, charitable organizations and government agencies that direct messages to their target public. Ads are cost-effective ways to disseminate messages, whether to build brand preferences for Coca-Cola or to educate people to avoid hard drugs.
In the electronic age, few would disagree that television is a powerful medium. Apart from its ability to reach a large number of people, the persuasive synergy in combining sight and sound has long been acknowledged in both academic and lay arenas. Each day many corporates join the bandwagon of television advertising, in an attempt to increase their visibility and reaching out to the vast majority of Indian consumers.
To know the perception that customers have about the products or what image they have built in their minds and whether it is due to the ads that are being shown on the television and influenced by the slogans and promises done a field study was conducted by the researchers in which 25 people were interviewed and their thoughts and images were analyzed.
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