With the increasing demand from the modernday consumers for contemporary foods, marketers are facing various challenges to provide their customers with what they want. In their attempt to lure customers, marketers have resorted to unethical practices which cannot be clearly identified unless examined with an eagles eye. Their use of media to promote food products has also been creating an ill effect on the society. These practices have necessitated the need to create many regulations and restrictions on the marketing practices in most of the countries. Marketers of food industry, in particular, need to follow some basic ethics in their work culture.

Today's consumers are more flirtatious gazing for an increasing level of fun and variety. Anything that surrounds them for too long jades them. With the dawn of every fresh day, these modernday customers demand for quality and healthy food that is offered as per their convenience and changing cultural needs. The survival of any food outlet or the industry is also highly dependent on themtheir palate can either make or break the existence of these companies. This has wrought a great challenge on the marketers of the food industry who intentionally resort to unethical practices that had sourced many lively international debates on ethical and marketing practices of the food industry. Besides it has also resulted in the intervention of regulatory authorities to implement necessary legislation wherever required to reduce the ill effects on the society.

There has been an increase in the number of tourists (both inbound and outbound) due to the boost in tourism, resulting in the exchange of cultural and traditional ideas among different countries; the development of communication, infrastructure, and information technology due to the liberalization, globalization and various other good reasons has turned the world into a global village; the spending capacity of the middleclass people has also risen due to availability of highly disposable income and increasing economy of the country for the past few years. All these reasons were enough for the food industry to bring into the country a multitude of different gastronomy from across the globelike the pastas and spaghettis from Italy, the everpopular chowmein from China, the tacos and enchiladas from Mexico, the Continental pizzas and burgers, the French flambé, etc., to name a popular few which were normally ever heard of and were limited within the precincts of star hotels and among those people who could afford them.

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