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The economic growth and the expansion of the financial markets, have given the Indian consumer a plethora of investment products to direct his/her income towards. However, the low levels of financial literacy prevent the individual from making a judicious choice with regard to his/her financial planning. This brings to light the need for financial literacy in India.

 
 
 

India is among the world's most efficient financial markets in terms of technology, regulation and systems. It also has one of the highest savings rate in the world—the gross household savings rate, which averaged 19% of Gross Domestic Product (GDP) between 1996-97 and 1999-2000, increased to about 23% in 2003-04 and has been growing ever since.

Savings, when pooled into a financial product, becomes an investment. Over the last few years, India's investment rate, which was earlier less than the savings rate, has now surpassed it. From 2001-02 to 2004-05, the savings rate was higher than the investment rate. However, from the fiscal year 2005-06, the trend reversed and the investment rate has outperformed the savings rate. This is depicted in Graph 1.

Financial literacy is the process by which investors improve their understanding of financial markets, its products, concepts and risks. Financial literacy is the ability to understand finance sufficiently to make appropriate decisions regarding one's personal finances. Through information and objective advice, investors develop the skills and confidence to become more aware of the financial risks and opportunities and make informed choices to improve their financial position.

Financial planning varies, depending on the investors' age and availability of funds. It helps in managing one's resources and controlling undue expenses. Financial planning is the process of meeting life goals through the proper management of finances. It requires implementation of coordinated plans for the achievement of personal objectives. It requires direction to financial decisions, giving them meaning. Hence, for an individual, a proper plan of action should be prepared according to which investments and other decisions can be taken. This can be done with proper personal financial planning.

 
 
 
 

Portfolio Organizer Magazine, Financial Literacy, Personal Finance, Economic Growth, Financial Markets, Investment Products, Financial Literacy, Gross Domestic Product, GDP, Financial Products, Emerging Markets, Cash-Flow Management.