Employee job satisfaction is essential to face the dynamic and ever-increasing challenges of maintaining productivity of the organization by keeping their workforce constantly engaged and motivated. In the present era of globalization, the varied and changing demands of consumers are putting consistent pressure on the employers to satisfy their needs and to be competitive in the business. Furthermore, environmental pressures, rising health costs and various needs of the workforce also pose a challenge for the management. This could be overcome by creating a work environment that maintains employee job satisfaction as well as motivates people towards exceptional performance at the workplace achieving work-life balance. This article explains the importance of employee job satisfaction and the possible ways to enhance their performance on a sustainable basis in the organization.

The ascending performance of employee is certainly an outcome of his satisfactory job experience in the organization which can be seen from his contended work life. This is known as job satisfaction. It varies from job-to-job and person-to-person. Truly speaking, job satisfaction depends upon the nature of job, assessment of the employee by our own colleagues at the workplace, attitude and behavior of the said employee in relation to the assigned job. The salesperson derives his job satisfaction from nature of his job and work environment which he finds comfortable and rewarding or vice versa.

The job satisfaction of salespeople has been measured and studied by many researchers using Job Related Tension Index and found job-related tension significantly and negatively related to performance, generalized self-esteem and job satisfaction. An individual’s attitude about his or her job should have meaningful implications about how he or she does it. It lies not only in its relationship with performance but with its stabilizing effects such as reducing lethargy, absenteeism and turnover and through its effect on cohesion in regard to increasing organizational citizenship behaviors and organizational commitments.

It is observed that job satisfaction is an effective tool in controlling the ill-effects of role conflicts and job induced tension. Thus, it minimizes the labor turnover. It is observed that greater job satisfaction has been generally related to lower labor turnover and strongly related to organizational commitments. Considering the essentiality of enhancing employee job satisfaction in the organization, the employers need to find out ways and means to increase job satisfaction and improve employee engagement for achieving the targeted performance on a sustainable basis to build the image of the organization.

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