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The Analyst Magazine:
IPO The Google's way
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After making it big in the search engine industry, Google has finally announced its decision to come out with an IPO. Theissue is gaining prominence.

In April 2004, Google, the world’s most popular search engine, filed an application with the US Securities and Exchange Commission (SEC) for a $2.7 bn Initial Public Offering (IPO) of its stock. According to Thomson Financial, Google’s proposed IPO would be the sixth largest in history after those of AT&T ($10.6 bn), UPS ($5.5 bn), Charter Communications & Goldman Sachs ($3.2 bn), Prudential Financial ($3 bn) and MetLife ($2.9 bn). The two young cofounders of Google, Larry Page (30) and Sergey Brin (31) and the CEO of the company, Eric Schmidt (48), had decided to adopt the ‘Dutch Auction System’ for the IPO issue. Serious concerns were expressed by the industry experts over the proposed issue. However, there were others who felt that “Google may just break the mold and change the way things are done.”

In the year 1998, Page and Brin, students of the Stanford University, founded Google. Their ambition was to organize information overloaded on the Internet in a transparent and superior way. Over a period, Google showed a remarkable growth. Starting with a Web search engine, it expanded its services which included an index for finding products, catalogs, news, computing mathematics equations, blocking pop-ups and publishing Web logos.

 
 
 

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