An enterprise needs a strategic business model to sustain, strengthen and grow in the industry in which it operates. Fortune 500 organizations find themselves at the top end of the spectrum due to their ability to draw and implement their business strategy in congruence with the economic activity; market trends and customer needs.

To evolve such a business strategy the enterprise has to study the macro fundamentals of the economy, the environment in which it operates, master the dynamics of the marketplace and excel at building the competencies that will realize that strategy.

The Indian banking scenario, especially PSU banks have been undergoing major changes during the past few years in their operating environment. From fundamental changes in factors like opening up of the economy, divestment by the government, globalization, deregulation initiated by Reserve Bank of India (RBI), paradigm shift to commercial banking, competition from new age private sector banks, change in consumer needs and behaviors, booming retail sector, technology changesits rate of adoption and human resources management.

Many public sector banks have large legacy issues, employees and customers with adverse age profile and regulatory or government compliances that make the process of transformation daunting, slow and painful.

The customer is not concerned with the internal dynamics of an organization and is only driven by market forces and what current business and technological environments can offer.