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COVER
STORY
The
Indian Two-wheeler Industry A Long Ride to Freedom
-- Sudipto Samanta
The
Indian two-wheeler industry has finally arrived. Unlike in
the past, the two-wheeler companies are no longer dependent
on foreign companies for technology to survive in the intensely
competitive industry. Some of the indigenously developed two-wheelers
are at par with best available models in the industry. In
addition, Indian companies now export their indigenously developed
two-wheelers to some of the world's toughest markets.
© 2004 IUP. All Rights Reserved.
MARKETING
MANAGEMENT
Getting
Close to Customers How and Why?
-- Kaushik Mukerjee
Forging
a close relationship with target customers is critical for
any brand to succeed in the market. Brand building has evolved
beyond positioning, advertising and distribution.
© 2004 IUP. All Rights Reserved.
MARKETING
MANAGEMENT
Identifying
and Disidentifying with Organizations A Social Marketing Perspective
-- J Srinivasa Rao
Organizational
identification is a cognitive connection between a person
and an organization, whereas disidentification is a sense
of separateness. In this paper, the author addresses these
two issues and explains the attitudes and behaviors of people
who identify or disidentify with organizations.
© 2004 IUP. All Rights Reserved.
GENERAL
MANAGEMENT
Managerial
Capacity Problem A Revisit
-- V Ravikanth
The
managerial capacity problem argues that a firm's ability to
grow is directly related to its ability to add managerial
capacity to administer the growth. Firms differ in a number
of key areas with regard to the management techniques that
they employ to lessen the impact of the managerial capacity
problem and enhance firm growth. It does little good for a
firm to recognize new market, product, or service opportunities,
if it does not have the managerial capacity to act on those
opportunities.
© 2004 IUP. All Rights Reserved.
GENERAL
MANAGEMENT
Emotional
Intelligence (EI) Its Application and Significance in Organizations
-- Deepak
In
organizations, Emotional Intelligence (EI) has taken a pivotal
place in strategy formulation for business performance improvement.
EI provides a structured pathway to improve the employees'
self-awareness, self-management, and the way they interact
with people and develop relationships. Higher EI leads to
better leadership and interpersonal relationships, which,
in turn, results in improved business performance.
© 2004 IUP. All Rights Reserved.
HUMAN
RESOURCE MANAGEMENT
Performance
Evaluation Trust Matters
-- Voruganti Srikanth
Managers
are often concerned about the unclear link that exists between
their perception of their performance and others' evaluation
of it. This link can be particularly worrisome when the latter
is less favorable than the former. This article focuses on
the impact of the trust that the managers develop with their
colleagues and superiors on performance evaluation. Although
trust represents an important feature of inter-personal relationships,
its influence on performance evaluations remains largely indeterminate.
© 2004 IUP. All Rights Reserved.
HUMAN
RESOURCE MANAGEMENT
Employee
Perceptions and Commitment to an Organization A Pre-merger
context
-- G Girish Kumar
Employees
highly committed to the organization are more likely to support
change (i.e., the possible merger), while individuals with
lower commitment are more likely to resist the pending merger.
Perceptions of organizational success, job security, and communication
are positively related to organizational commitment.
© 2004 IUP. All Rights Reserved.
STRATEGIC
MANAGEMENT
Diversification
and Firm Performance Different Views
-- Mohita Yalamanchi
This
article focuses on the subject of diversification and firm
performance. Specifically, it discusses the resource-based
view of a firm and also provides an exposition of environment
and strategy. It concentrates on core-competency in the framework
of resource-based view of firms and also discusses institutional
and external environments and implications for management
strategy.
© 2004 IUP. All Rights Reserved.
IT
AND SYSTEMS
Hacking
and Hackers How to Protect yourself
-- Colonel RS Prasad
Hackers
are playing a very important role, though a dubious one, in
the phenomenal rise in computer related security incidents.
This article discusses the history of hacking, the methodology
of attack, and different ways to defend your organization.
It also discusses the future of hacking.
© 2004 IUP. All Rights Reserved.
LEADERSHIP
The
CEO Brand an Asset and a Liability
-- CSV Ratna
The
CEO brand is a great asset for a company, but when the CEO
is disgraced, it becomes a huge liability for the company.
Thus, CEOs have to consistently raise and improve their reputation
to prevent the valuable asset from turning into a liability.
© 2004 IUP. All Rights Reserved.
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