| The scams and scandals across the globe   and the deteriorating moral standards within business organizations have   highlighted the need for a change in approach towards the very purpose of   business. Keeping this in mind, there is a need to identify a comprehensive and   holistic approach to corporate management which brings benefits and ensures   welfare of all the concerned constituents. This was led to the emergence of the   concept, `Stakeholder Management', which is comprehensive, and has a   multidisciplinary, analytical applicability and multidimensional approach. It   has as much relevance in the social sectors as it has in the corporate sectors.   This paper is based on a preliminary literature review done in the area of   Corporate Stakeholder Management and makes an attempt to highlight three major   aspects relating to this concept. It highlights the various definitions and   terminologies associated with this concept; gives the criteria for   identification of important organizational stakeholders and highlights the   different classifications of organizational stakeholders as proposed by a number   of researchers and scholars. At the end of the study, certain gaps which exist   in the existing literature as regards certain areas wherein further research   work can be undertaken, have been mentioned.  Juha 
Nasi (1995) highlights the need for a Stakeholder Theory and states that it is 
obvious that there has always been a need for a theory of the firm which gives 
due weight to the social aspects of the firm. At this point in time, however, 
that need seems to be very important. Internationalization and globalization in 
the business world are facts and not just slogans. The world is shrinking, communications 
are developing at high speed and borders are being opened up. For many companies, 
markets mean the whole world. Today's situation is totally different from that 
ten years ago, wherein companies, units and people have internationalized. Under 
the present conditions, there is a social need for social theories of the firm; 
and stakeholderism is one such theory. It has the virtue of being comprehensive 
and promises to develop theories in the future. The task ahead, is to develop 
and refine stakeholder theory so that firms and society can benefit from its full 
potential.  |