Internet has been evolving with addition of many technologi-cal aspects to it. The new technologies have been changing the techniques, methods and styles of web marketing such that online marketers are finding newer choices for marketing on the internet. Using video clippings, video distribution for multiple site sharing and video steaming, the online marketers can gain various marketing benefits. There is no doubt that videos in online marketing are catching on rapidly, and the e-businessmen are experimenting with ever newer ways in the field of online video marketing.
Now, video is being used for journalistic purposes, search engine optimization and viral marketing, because people are regularly watching videos on the internet. The internet users - both women and men - are taking keen interest in internet videos. Internet video content comprises music, news, comedy, political reviews/news, movie advertisements/trailers, TV clips, TV shows, reality TV shows, sports shows, sports trailers, entertainment news or reviews, how-to-do videos and content generated by internet-users. In fact, for internet-users, the video content is seen as a vast treasure house of information, interactivity, and a means for passing the time, recreation, and amusement. History, discovery and science channels and online learning are taking on new dimensions because of the use of video on the internet. Thus, for e-marketers, the video content has great potential for online advertisements, branding, enhancing interactivity, public relations, product demonstration, etc. |
