An organization's productivity is not only measured in terms of profit, new products, customer satisfaction, and employee satisfaction, but also in terms of employee engagement. Employees are said to be engaged, when there is a positive attitude towards the work and also a high degree of commitment. The article focuses on the challenges faced by the Human Resource (HR) managers to improve employee engagement for an organization's survival. It also throws light on other aspects of employee engagement like the benefits, key indicators and the factors influencing employee engagement.

In the present scenario, organizations are witnessing a greater challenge in managing their global workforce. The need to employ and retain employees with the right competence is increasing rapidly. Increasing the supply and the competition for talented employees has become one of the most significant organizational challenges. The challenge at present is not just about retaining talented employees, but fully engaging them. By engaging employees, organizations believe that they can gain competitive advantage and organizational growth. Employee engagement is an intense emotional commitment and the involvement of an employee for his or her organization and its goals. Development Dimensions International (DDI ) defines engagement as "The extent to which people enjoy and believe in what they do and feel valued for doing it." Engaged employees work harder, show greater interest in growth, development and success of the organization and their individual aspirations. Engaged employees remain with the organization and constantly give their best efforts for the bright future and success of the organization.

Many talented managers believe that employees, at present, focus on many aspects beyond compensation. For example, they want to be a part of implementing the business strategy, they want to do more challenging work, and give more importance towards their association with the organization. Employee engagement from an employee's point of view is to clearly understand job responsibilities and have a strong desire to perform well in his role. It also helps employees to realize their competencies. Employee engagement from an organizational point of view is to create a belief that employees are valuable assets for the organization. An engaged employee develops a positive attitude towards the organization. He will have knowledge about the business, customers, and work environment, which will help him perform well and have a long-term relationship with the organization. Employee engagement can act as an employee retention tool for an organization.

HRM Review Magazine, Employee Engagement, Human Resource, HR, Global Workforce, Organizational Challenges, Development Dimensions International, DDI, Organizational Point, Global Workforce, Organizational Growth, Employee Communications, Work Environment, Knowledge-based Society.