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The IUP Journal of Applied Finance
Market Reactions to Tender Offers: An Analysis of Target Companies
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The study examines the impact of takeovers on target firms for the period 1992-2002 to determine if successful take vers on the Stock Exchange of Thailand (SET) benefit firms' shareholders. The market reactions to the takeover announcements during a period of 12 months before and after the takeover are investigated. Abnormal returns are measured using an event study approach and applying two models and three parametric test statistics. The results suggest that shareholders of the target firms realize the cumulative average abnormal returns of 31-32% during the announcement month. The examination of post-takeover announcements shows significantly positive abnormal returns. This study also provides evidence that the market is likely to respond positively to the takeover news two months prior to the announcement. The successful takeovers enhance positive abnormal returns for the shareholders of target firms in each time period—before the announcement, during the announcement and after the announcement month. Thus, this study provides new evidence on the Thai market, indicating that the returns are persistent until the month after the announcement.

 
 
 

Given the fact that mergers and acquisitions take place under conditions of uncertainty, it is not surprising that not all business combinations are successful. The success of a merger depends on whether the two firms can achieve economies of scale. Past studies show that diversification for other reasons tends to be less successful, but successful firms that combine businesses can benefit from scale economies. The event study methodology has been the predominant method used to measure share price responses to merger or takeover announcements, and most studies suggest that takeovers create shareholder wealth. Jensen (2006) suggests that the market for corporate control has generated large benefits of around $535 bn to event firms' shareholders in approximately 50 largest US takeovers in the previous four years. Though some prior studies also suggested that takeovers have negative effects, recent studies have documented primarily positive outcomes. Therefore, the results are inconclusive. This is perhaps because those studies have not separately focused either on successful or unsuccessful takeover effects. Thus, the existing evidence still does not resolve the issue as to whether takeovers benefit shareholders.

Some past studies, e.g., Jensen and Ruback (1983), Jarrell et al. (1988), Datta et al. (1992), Andrade et al. (2001), and Bruner (2002) investigated the takeover activities in the US stock market and documented that shareholders of the target firms gain significantly positive abnormal returns despite variations in the time period, type of acquisition (mergers vs. tender offers) and observation period. Similarly, recent studies provided additional evidence supporting the previous results; for example, Santos et al. (2003) found that significant wealth gains accrue to the shareholders of foreign target firms regardless of the type of acquisition; Campa and Hernando (2004) suggested that the target firm's shareholders receive a significant cumulative abnormal return of 9% for mergers.

 
 
 

Applied Finance Journal, Stock Exchange of Thailand, SET, Mergers and Acquisitions, Abnormal Returns, Emerging Markets, Markets and Methodologies, Rehabilitation Sector, Securities and Exchange Commission, SEC, Ordinary Least Squares, OLS, Cumulative Average Abnormal Return, CAAR, Strategic Shareholder, Average Buy-and-Hold Abnormal Returns, ABHARs.