Tata, one of the pioneer industrial
houses of the country, has a formidable
presence in the telecom sector
too. Incorporated in 1996, Tata
Teleservices Limited (TTSL) is a part of
the Rs. 54,000 cr Tata Group. With an investment
of over Rs. 9,000 cr, the group
has a redoubtable presence in the telecom
value chain in the country. The company
has a strong workforce of 5,500, serves 16
lakh customers in over 50 locations and is
associated with the strong ‘Tata’ brand
name, and is a tough competitor to reckon
with. In an attempt to ensure a pan-India
presence, TTSL is planning to roll out into
the wireless space in a huge way by adding
11 new circles to the current six and
targeting to reach 700 locations by December
2004.
The Tatas are planning to
invest a major chunk of the proceeds of the
IPO of its consultancy arm TCS into Tata
Telecom. The group has identified
telecom as one of the future growth triggers
for itself and will be investing close to
Rs. 20,000 cr over the next 3-4 years. Entering
as a sixth player and lagging a year
behind other big players like Reliance and
Bharti, which already have a commanding
lead, will TTSL be successful in
emerging a winner? |
