The ultimate aim of any modern corporate is growth with profit maximization. Growth is the first and foremost characteristic of nature and its products which include modern societies with all their industrial, agricultural and service sectors and above all the research organizations to cater to the needs of primary, secondary and tertiary sectors. Governed by the laws of the universe and nature, societies, markets and above all human life are in the constant churn of development in the realm of creativity and innovativeness.

Consumers may rely on certain signals when judging product performance. Attributes such as brand name, price and warranty may be interpreted as signals of product quality. Many do presume quality of product depending upon the brand name. In this paper, the perceived values of the brand from the customers’ point of view are measured using five point Likert Scale. The paper also attempts to measure the awareness and loyalty level towards the brands.

Branding is centuries old. Brick-makers in ancient Egypt placed symbols on their bricks to identify their product. Brand names, however, first appeared in the early 16th century, when whisky distillers shipped their products in wooden barrels with the name of the producer burned or ‘branded’ on to the top of each brand. The “brand” concept evolved in the 18th century as the names and pictures of animals, place of origin, and famous people began replacing many of the producers’ names. The new purpose was to strengthen the association of the brand names with a product. Producers wanted both to make their products easier to remember and to differentiate their products from that of their competitors’.

In the 19th century, brand was used to enhance a product’s perceived value through such associations. The purposes and strategies of branding have evolved even further in the 20th century. The concept of brand equity, however, has received much attention recently. Brand equity from an individual consumer’s perspective is reflected by the increase in attitudinal strength for a product using that brand. Three elements are essential in building a strong brand with the consumer: A positive brand evaluation, an accessible brand attitude and consistent brand image1.

Branding is an essential element of product strategy. Brands serve important communication function, and doing so, establish beliefs among consumers about the attributes and general image of the product. After a brand has been established, the brand name (letters or numbers used to vocalize the brand) logo (symbols), and trademark (brand name and or logo legally protected) serve to remind and reinforce the beliefs that have been formed. To reach this stage, the firms must have made good on their promises.