The practitioner-researchers discuss the goals, activities, management and development of the Bang College of Business's Career Services Center. The functions and ways in which the center adds value to the institute's role and relevance in education, to change society are examined in this paper. This success story can, in fact, be understood and better appreciated in the light of Kazakhstan's realities, and can be viewed from the spectrum of developing the institute's brand.

A country of transition economies, such as Kazakhstan where its economic development depends on the quality of workforce, business leaders, managers, and visionary entrepreneurs. In turn, the quality of work force depends on the quality of higher education in general and business education in particular (Low and Tai, 2005a). Thus this paper discusses the goals, activities, management and development of the Bang College of Business's Career Services Center, and also take a look at how the latter can contribute to the quality of business education. The author examines its functions and ways in which the Center adds value to the Institute's role in education to change society.

The Kazakhstan Institute of Management, Economics, and Strategic Research (KIMEP) was formally established on January 1, 1992 by President Nursultan Nazarbaev of the Republic of Kazakhstan, with the legal status of not-for-profit joint stock company. KIMEP is constantly striving to provide the highest level of instruction in economics, business, public administration, and continuing education. Its language of instruction is English and modeled along with a western style of education (KIMEP, 2005; and Salikhova, 2001). Along with this, KIMEP also assures the provision of the equal opportunities of getting tertiary education for all talented young Kazakhstanis irrespective of their financial status, nationality and gender (The Almaty Herald, 2000: 1).

The Bang College of Business (BCB) provides undergraduate and graduate programs in Accounting, Finance, Marketing Management, Operations Management, Supply chain Management and Information Systems. The BCB has more than 1,500 students and growth has exceeded 25% in the last year. Its goal is to train future business and community leaders to contribute to their organizations, country and the world (KIMEP, 2005).

Branding @ A Business School in Kazakhstan: The Bang College of Businesss Career Services Center, goals, activities, management, economies, business leaders, managers,entrepreneurs, KIMEP, public administration, financial status, nationality, Accounting, Finance, Marketing Management, Operations Management, Supply chain Management, Information Systems, organizations, skills-oriented, product,consumers.