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The Analyst Magazine:
Animation Industry : Set for the Giant Leap
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Despite growing concerns India's animation sector is witnessing a major boom. After BPO and KPO animation outsourcing is gearing to channel millions of dollars into the country.

 
 
 

Backed by IT expertise and the necessary skill-sets to provide quality animation India is emerging as a preferred destination for global animation services. The country has got proven capabilities and credibility to deliver quality products at low-cost. Indian animation studios can compete with international standards and digital animation production houses in the US. With the entry of Bollywood giants such as Yash Raj Films Adlabs and others into the animation space the quality standards are all set improve further. Animation which was once confined to children is now emerging as a family entertainer and is coming of age not only in India but in the international arena as well. Entertainment majors such as Walt Disney IMAX Warner Brothers and Sony are signing up huge contracts with Indian animation companies.

Animation is becoming one of the most lucrative components of the IT-enabled services in India. The $50 bn global animation industry is expected to grow at a compound annual growth rate of 8.6% in the next four years. Currently the Indian domestic animation industry comprises around 300 studios and is waking up to a host of global opportunities. Though India has only recently entered the global animation market the demand for animation services is growing at a fast pace. International entertainment companies are viewing India as a preferred outsourcing destination for their animation services. The industry export earning for the current year has been pegged at around $600 mn and is growing at a rate of more than 30% and is expected to cross $1 bn by 2010. The key segments for this growth include animation movies content for television serials special sound effects etc. Indian animation is going beyond entertainment and is into various segments of education Web designing medicine defense and gaming.

 
 
 

The Analyst Magazine, Animation Industry, India's Animation Sector, Information Technology, IT, Business process Outsourcing, BPO, Knowledge process outsourcing, KPO, Global Animation Services, International Entertainment Companies, Global Animation Market, Indian Entertainment Industry, Foreign Companies.