Economy in the subcontinent has witnessed greater market economy like never before. Having realized the importance of small and medium sized initiatives in developing the economy, regional planners have initiated several interventions. Entrepreneurial drive amongst youth is considered an important factor for the socio-economic development of community and country. This paper highlights the results of the study of entrepreneurial motivations amongst young start-ups. Having provided the necessary insight this study leads to design corresponding intervention strategies. Based on the primary data collected, this paper attempts to discuss what has motivated the youth to take up self-employment and whether such motivation is positive of negative. In either case, support programs such as educational, rearing and counselling, financial support and social security are needed to be introduced by the state and other agencies. This study is based on a sample from Northern India. The research and findings can be expanded to other regions in subsequent efforts to understand the community milieu and develop an intervention strategy accordingly.

Entrepreneurial initiative is a key factor for the development of any community. Communities where entrepreneurial ingenuity is high enough to optimally and effectively use the scarce resources at disposal of the community, the economic development is more and correspondingly the quality of life of the members is better. In India, especially since the Eight Five Year plan period, it is realized that self-employment and small business initiatives have a very important role in generating employment and developing the economy.

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