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The IUP Journal of Business Strategy :
Pursuing EVA Through Tata Steel's Perspective
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Due to an easier access to global sources of low-cost capital, a paradigm shift from `operational excellence' to `performance in financial markets' has occurred in the Indian steel sector. Tata Steel being a leading player also became the first Indian company to incorporate Economic Value Added (EVA) into its vision for 2007. In the light of Tata Steel's recent M&A drive, the study elaborates on the necessity of EVA and the company's approach towards incorporating a financial measure like EVA into the everyday decision-making system. Additionally, it provides empirical evidences, using primary and secondary data, for the impact of EVA on Tata Steel's overall performance.

"The shareholder value for Tata Steel should have been higher than what it is today. I feel sorry that the share today is only priced at Rs. 100. I think it should be at least double that figure."

Not often does the senior leadership of the Tata group publicly express their concern about any of their companies. When J J Irani was retiring in 2001, after a span of nine years in the office as a managing director, he was leaving behind a legacy of highly productive and world-class infrastructure. However, a few fuzzy issues, which led to no accord in the perception of the shareholders, and the vision of the company prompted him to say the aforementioned words. Tata Steel is one of the forerunners in the post-independence industrial revolution of India. Since its very inception in 1907, it has fuelled the development and growth of the country's infrastructure. In the year ending March 31, 2006, Tata Steel generated revenues of INR 202 bn ($4.5 bn) and a net profit of INR 37 bn ($824.3 mn). Under the able management of top leaders during the last three decades, the company has set newer and higher landmarks and continuously added value to the existing operations. Such efforts have further driven the company towards the goal of establishing itself at the pinnacle of the Indian steel industry.

Unlike Irani, his successor B Muthuraman began his career in Tata Steel as early as 1966, and his stints in various divisions of the company like operation of blast furnaces, new project development and project planning earned him a wealth of experience. His rise to the top management was a mark of acknowledgment of his expertise and leadership skills. An immediate challenge he faced was to derive a set of policy decisions which would help the company gain better response from the share market, which had thus been almost lukewarm to its performance and development initiatives.

 
 
 

Tata Steel's Perspective, global sources, operational excellence, shareholders, post-independence industrial revolution, Indian steel industry, project planning, leadership skills, operation of blast furnaces, development initiatives, project development.