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The IUP Journal of Management Research :
Use of Voice Manipulation to Overcome Organizational Resistance: An Experimental Study Based on the Perception of Bank Employees
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In the present global scenario, every organization is operating in a dynamic environment. Therefore, it is important for every manager to understand how to handle organizational resistance. This paper attempts to understand the manipulative use of procedural fairness belief to overcome organizational resistance. This study was conducted on 180 private bank employees across Hyderabad. The participants were randomly assigned into a 2 (authority's group membership: ingroup/outgroup) x 3 (nature of voice: instrumental voice/voice denial/non-instrumental voice) factorial design model. Procedural fairness is measured with the help of four primary dependent variables: perceived respect, perceived fairness, perceived control over the situations, and inclination towards agitation. The ANOVA results confirm that employees perceive more respect, more fairness in procedure, and more control over the situation if the voice is provided by the in-group authority, compared to that by out-group authority. The findings also indicate that inclination towards agitation is less when the voice is provided by in-group authority. The findings are expected to help managers handle organizational changes and overcome organizational resistance in an efficient manner.

At present, more and more organizations are operating in a dynamic and changing environment. This, in turn, compels other organizations to adapt to a new environment. `Change for survival' is the inner belief among today's managers. To create certain changes in the organization, managers are always on the lookout for planned changes that are intentional and goal-oriented. It is very well-documented in literature that organizational changes are always associated with organizational resistance. There are many forces in an organization which act as resistance. To overcome this organizational resistance, social scientists from different disciplines, especially psychologists, have taken major efforts. In this study, a new thought is introduced to overcome this organizational resistance. The aim of the study is to understand the use of procedural fairness by giving or withholding the voice of the employees and its effect on their perception about the organization.

 
 
 

Manipulation to Overcome Organizational Resistance, Bank Employees, dynamic environment, organizational resistance, primary dependent variables, organizational policy, principal component analysis, decision-making process, group membership manipulation.