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The IUP Journal of Soft Skills
Focus

It is commonly accepted that communication skills are very important to survive - in the current corporate environment. The students also do not dispute the fact - that communication skills are crucial for getting good placements and even more so, to be successful in their careers. The students accept the fact that most of them are weak in this area. The irony, however, is that even after realizing the fact that these skills are important, the students display a singular dislike for improving the skill set. Shailja Agarwal examines this paradox in her paper, "Indian Business Management Students' Perceptions About and Preferences for the Business Communication Course Curriculum".

Change is always difficult to implement. Changes in organizational philosophy outlook and attitudes are much harder to conceive and put into effect. This is because all change managers tend to focus on the problem and ways to bring about change, assuming that something is wrong. A more painless manner of bringing about change within the organization is to focus on the positive potential of the individuals and departments that form part of the organizations. Thus, there is a paradigm shift from sickness to wellness. The philosophy relates to Appreciative Inquiry. The paper, "Celebrating Change: The New Paradigm of Organizational Development", by Rachna Sharma, discusses this philosophy.

Anger is one of the strongest self-destroying emotions an individual can experience. Anger is both the result and the cause of intrapersonal and interpersonal conflicts and within an organization by and large, the results of this emotion are negative. But there is a positive side to anger. Anger could be just, fair and also positively directed. - The paper, "Holy Anger: A Soft Touch to the Hard World", by Samta Jain, Namrata Mehta and Jyotika Saxena, discusses the positive aspects of anger.

Campus recruitments are the normal process the students negotiate while securing good placements. The recruiters also look for various soft skills in addition to the `hard' domain knowledge and skills. Though the soft skills required are not a matter of much debate, hardly any empirical study had been carried out on any specific set of skills and their interrelation, and if gender has any effect on the skills. In their paper, - "An Empirical Study on Students' Soft Skills Inventory Test: Reliability and - Non-Parametric Analysis", S A Vasantha Kumara and C Sahasranam have chosen some skills set and examined the interrelationship.

Business Communication has received special attention only recently, as this aspect of communication has been obscured in the wider scope of communication. Business communication is becoming more specialized each day. The paper, "The Future - of Business Communication", by Suparna Dutta and Soma Sircar, discuss the various types of business communication and the factors which influence it.

Organizational Culture has many expressions within an organization. Some of them are overt and easily identifiable. Some of them are hidden artifacts. R Jagajeevan and Priya Shanmugam, in their paper, "Common Artifacts Contributing to Organizational Culture: An Indian Perspective", examines these artifacts and their influence on organizational culture.

Normally recruiters look for some specific qualities or attributes in candidates. Sometimes it is felt that they prefer `extroverts' to `introverts'. Are there any problems with `introverts'? Are they anxiety prone? Are they mild natured and subdued? A study of these will definitely help the trainers and counselors to address some problem issues. N Vijaya Lakshmi, in her paper, "Personality Profiling of Introverts and Extroverts", studies some profiles and draws some inferences.

- T D Prasad
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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