ISSN : 0972-9097
Impact Factor: 1.93; Acceptance rate: 40%; Turnaround time: 6-8- months
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
Author: Dhanraj Gaddameedhi, Ramesh Kumar Miryala, and Ravi Aluvala
Published Online: September, 2026
Keywords: Celebrity endorsement, Consumer buying behavior, Purchase intention, Source credibility, Social media influencer, Matchup hypothesis
Author: Sabari Shankar Ravichandran
Published Online: September, 2026
Keywords: Destination branding, Smart tourism ecosystems, Regenerative tourism, Experiential tourism, Inclusive tourism
Author: Brijesh Awasthi, Masuma Mehta and Sanjeev Kumar Mathur
Published Online: September, 2026
Keywords: Over-the-top (OTT) platform, Viewers’ perceived value (PV), Viewers’ satisfaction (S), Viewers’ trust (T), Viewers’ loyalty (L)
Author: Faseeh Amin Beig and Fayaz Ahmad Nika
Published Online: June, 2026
Keywords: Experiential marketing, Services, Brand experience, Brand equity, Online shopping
Author: Somanuj Dey and Nilanjana Chakrabarty
Published Online: June, 2026
Keywords: Meme marketing, Cultural sensitivity, Consumer perception, Indian youth, Social media advertising
Author: Samridhi Hemant Thukral
Published Online: June, 2026
Keywords: Promotions, Food consumption behavior, Collectivistic culture, Status influence, College students