ISSN : 0972-9097
Impact Factor: 1.93; Acceptance rate: 40%; Turnaround time: 6-8- months
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
Author: Faseeh Amin Beig and Fayaz Ahmad Nika
Published Online: June, 2026
Keywords: Experiential marketing, Services, Brand experience, Brand equity, Online shopping
Author: Somanuj Dey and Nilanjana Chakrabarty
Published Online: June, 2026
Keywords: Meme marketing, Cultural sensitivity, Consumer perception, Indian youth, Social media advertising
Author: Samridhi Hemant Thukral
Published Online: June, 2026
Keywords: Promotions, Food consumption behavior, Collectivistic culture, Status influence, College students
Author: Silgy Joseph Thannippara, Jeny Maria John and Gimson D Parambil
Published Online: March, 2026
Keywords: Social media marketing activities (SMMAs), Brand resonance (BR), Brand experience (BE), FMCG industry, Mediation analysis, Customer loyalty
Author: Vani Aggarwal, Charu Punjani, Srishti Sinha, Mihika Seth4, Mayank Mohan, Nitya Srivastava and Anirban Bhuyan
Published Online: March, 2026
Keywords: Green marketing, Brand credibility, Green skepticism, Purchase intention, Consumer behavior
Author: M Krishnakumar, Rajish K Ravindran and Jaya Mathew
Published Online: March, 2026
Keywords: Brand salience, Brand resonance, Gen Z consumers, Luxury fashion goods, Purchase intention
Author: Siddiqa Fatima
Published Online: March, 2026
Keywords: Technology, Innovation, Masstige Markets, masstige branding, audience