ISSN : 0972-9097
Impact Factor: 1.93; Acceptance rate: 40%; Turnaround time: 6-8- months
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
Author: Silgy Joseph Thannippara, Jeny Maria John and Gimson D Parambil
Published Online: March, 2026
Keywords: Social media marketing activities (SMMAs), Brand resonance (BR), Brand experience (BE), FMCG industry, Mediation analysis, Customer loyalty
Author: Vani Aggarwal, Charu Punjani, Srishti Sinha, Mihika Seth4, Mayank Mohan, Nitya Srivastava and Anirban Bhuyan
Published Online: March, 2026
Keywords: Green marketing, Brand credibility, Green skepticism, Purchase intention, Consumer behavior
Author: M Krishnakumar, Rajish K Ravindran and Jaya Mathew
Published Online: March, 2026
Keywords: Brand salience, Brand resonance, Gen Z consumers, Luxury fashion goods, Purchase intention
Author: Siddiqa Fatima
Published Online: March, 2026
Keywords: Technology, Innovation, Masstige Markets, masstige branding, audience
Author: Mehak Sanduja, Urmi Bansal, Soumyashree Bal, Manas Aseeja, Divyanshi Ahuja, Prashant Sahu and Vani Aggarwal
Published Online: December, 2025
DOI: 10.71329/IUPJBRM/2025.22.4.5-20
Keywords: Consumer skepticism (CS), Artificial intelligence-driven hyper-personalization (AI-HP), Brand advocacy (BA), Sustainable brands, Personalization-relevance theory, Attribution theory
Author: Babu George
Published Online: December, 2025
DOI: 10.71329/IUPJBRM/2025.22.4.21-34
Keywords: Brand theory, Behavioral branding, Memetic strategy, Predictive cognition, Category disruption, Brand protocols, Cultural contagion, Default choice dynamics, Post-identity branding
Author: Hemantha Y
Published Online: December, 2025
DOI: 10.71329/IUPJBRM/2025.22.4.35-55
Keywords: Metaverse, Luxury fashion, Artificial intelligence (AI), Immersive technology, Sustainability
Author: Vijil Vijayan, Anjela M Jossy and Riddhi Varma
Published Online: December, 2025
DOI: 10.71329/IUPJBRM/2025.22.4.56-74
Keywords: Masstige marketing, Brand engagement, Brand evangelism, Consumer advocacy, Branded cosmetics