ISSN :0972-6845
Impact Factor: 3.23; Acceptance rate: 20%; Turnaround time: 8-10 months
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
Author: Narsis I and Bhuvaneswari N
Published Online: May, 2026
Keywords: adoption, User satisfaction, Mobile trading apps, Robo-advisors, AI-driven analytics, Structural equation modeling (SEM)
Author: Mohammad Furqan Khan, Faseeh Amin Beig, Anisa Jan and Sameer Jan Bhat
Published Online: May, 2026
Keywords: Marketing, Social media, Social media marketing, Customer brand engagement, Online marketing
Author: Humara Assadullah Dar, Anisa Jan and Mehvish Riyaz
Published Online: May, 2026
Keywords: Secondhand electronics, Word-of-mouth, Product knowledge
Author: Sujit Kumar Dubey, Gufran Ahmad and Pradeep Agrawal
Published Online: May, 2026
Keywords: Attractiveness, Celebrity endorsement, Celebrity – Product fit, Credibility, Trust
Author: Ayush Kumar and Stuti Mishra
Published Online: May, 2026
Keywords: Cognitive Dissonance, Pink Tax, Marketing
Author: Rashmi Gotecha and Nirav Mandavia
Published Online: February, 2026
Keywords: OTT consumer behavior, Subscription dynamics, Content preferences, Demographic influence, Platform loyalty
Author: Vineesh A K
Published Online: February, 2026
Keywords: Social media, Social media marketing, Social media marketing tools, Attitude and online purchase intention
Author: Loukham Cathrine and Robita Sorokhaibam
Published Online: February, 2026
Keywords: Community attachment, Environmental attitude, Health consciousness, Locavorism, Purchase intention
Author: Bhargav Jyoti Medhi and Rinalini Pathak Kakati
Published Online: February, 2026
Keywords: Brand equity, Brand asset valuator (BAV) model, Structural equation modeling (SEM), Mediating effect, Indian passenger car brands
Author: Jasmine V M
Published Online: February, 2026
Keywords: Product attribute, Intention to show impulsive buying behavior, Cognitive closet interaction, Wardrobe, Perception, Sustainability, S-O-R model