ISSN :0972-6845
Impact Factor: 3.23; Acceptance rate: 20%; Turnaround time: 8-10 months
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
Author: Md Saifullah Khalid
Published Online: November, 2025
DOI: 10.71329/IUPJMM/2025.24.4.5-38
Keywords: Trust, Deepfakes, Consumer behavior, Decision biases, Perceptions of authenticity, Risk perception, Media literacy
Author: Sreereshma S R, A S Dileep and V S Santhosh
Published Online: November, 2025
DOI: 10.71329/IUPJMM/2025.24.4.39-64
Keywords: Digital marketing, Revenue growth, Perceived usefulness, Customer engagement, Market participation, Digital literacy, Socioeconomic status
Author: Kusam Ahir and Sanjeev Kumar Sharma
Published Online: November, 2025
DOI: 10.71329/IUPJMM/2025.24.3.65-82
Keywords: User generated e-content, Source credibility, Perceived risk, Adoption of information, Hospitality industry
Author: Garima Singh, Sanjay Mohan Johri and Vidya Rakesh
Published Online: November, 2025
DOI: 10.71329/IUPJMM/2025.24.4.83-104
Keywords: Khadi fashion, Marketing communication, Consumer preference, Media platforms
Author: Rupali Lamba and Saloni Pawan Diwan
Published Online: November, 2025
DOI: 10.71329/IUPJMM/2025.24.4.105-122
Keywords: CRM, CRM 2.0, Customer engagement, Co-creation, Telecom, Social media, Social CRM
Author: Mansi Phogat and Tarannum Mohan
Published Online: August, 2025
DOI: 10.71329/IUPJMM/2025.24.3.5-37
Keywords: Influencer marketing, Ethical issues, Moral issues, Trustworthiness, Influencer avoidance
Author: Shiraz Parveen P and K Ramya
Published Online: August, 2025
DOI: 10.71329/IUPJMM/2025.24.3.38-57
Keywords: Online product recommendation, Zero moment of truth, SEM analysis, Credibility, Purchase decision
Author: Rekha Handa and Randeep Kaur
Published Online: August, 2025
DOI: 10.71329/IUPJMM/2025.24.3.58-79
Keywords: Behavior intention, UTAUT, Online insurance, Structured equation modeling
Author: Deepjyoti Choudhury, H Ramananda Singh, Tanmoy Acharjee, Dipankar Das and Amarjyoti Sharma
Published Online: August, 2025
DOI: 10.71329/IUPJMM/2025.24.3.80-108
Keywords: Hybrid shopping, Cognitive dissonance, Purchase satisfaction, Online shopping, Offline shopping