Article Details
  • Published Online:
    March  2025
  • Product Name:
    The IUP Journal of Case Folio
  • Product Type:
    Article
  • Product Code:
    IJCF020325
  • DOI:
    10.71329/CaseFolio/2025.25.1.21-40
  • Author Name:
    Nagendra Kumar M V and Indu Perepu
  • Availability:
    YES
  • Subject/Domain:
    Management
  • Download Format:
    PDF
  • Pages:
    21-40
Volume 25, issue 1, March 2025
Gravita India Limited – Driving Sustainability Through Recycling
Abstract

Gravita India Limited (GIL), one of India’s leading and reputed recycling companies, grew to have a global presence with various waste sourcing and manufacturing units. With a thirty-year history in the industry, the company has built up a core competency in developing innovative technologies for recycling various metallic wastes like lead and aluminum and plastics. The in-built technology enabled the company to produce quality products from recycled waste and increased the lifetime of the recycled waste. The company owns a well-diversified portfolio of recycled products and services developed from lead, aluminum, and plastic scraps. It has developed strategic objectives built around the core philosophy of sustainability across the value chain based on the fundamental values of fairness, trust, respect, passion, and nurturing relationships.

Introduction

In December 2023, India-based recycling company Gravita India Limited (GIL) announced that it had started commercial production of recycled polypropylene granules at its new plastic recycling facility in Tanzania, East Africa. Based in Jaipur, Rajasthan, North west of India, GIL was incorporated in 1992. Starting as a welding and surface coating company, GIL later ventured into manufacturing recycled leadbased products from used batteries and went on to become one of the top lead recycling companies in the Asian region. It then began recycling other materials like aluminum and plastic. With the vision of becoming the most valuable company in the space of recycling globally, the management of GIL defined a long-term goal of being among the top five global players in the industry.