Published Online:June 2025
Product Name:The IUP Journal of Entrepreneurship Development
Product Type:Article
Product Code:IJED030625
DOI:10.71329/IUPJED/2025.22.2.46-67
Author Name:Biswajyoty Roy and Anurag Shakya
Availability:YES
Subject/Domain:Management
Download Format:PDF
Pages:46-67
This study explores digital literacy and technology use among women entrepreneurs in Kamrup district, Assam, covering both urban and rural areas. Based on a mixed-methods approach with data from 245 respondents, the study examines how digital skills impact business outcomes. The results show a clear urban-rural divide, with education, age, and business sector influencing digital proficiency. While 72% recognize the importance of technology, only 47% report having sufficient digital skills. Key barriers include poor infrastructure, limited finances, gender norms, and sociocultural constraints. The study highlights the need for targeted digital training programs, improved infrastructure, and accessible financial support to enhance inclusion. Strengthening digital literacy can empower women entrepreneurs, improve business performance and contribute to inclusive, sustainable, and more equitable economic development.
The digital revolution has fundamentally transformed the entrepreneurial landscape, creating new opportunities, while simultaneously establishing digital literacy as a critical determinant of business success. In emerging economies like India, women entrepreneurs face unique challenges in navigating this digital transition, particularly in regions with significant urban-rural disparities such as Kamrup district in Assam. Comprising both Kamrup Metro (urban) and Kamrup Rural administrative divisions, this region offers a compelling case for examining the interplay between gender, geography, digital literacy, and entrepreneurial outcomes