Article Details
  • Published Online:
    July  2025
  • Product Name:
    The IUP Journal of Accounting Research & Audit Practices
  • Product Type:
    Article
  • Product Code:
    IJARAP210725
  • DOI:
    10.71329/IUPJARAP/2025.24.3.432-468
  • Author Name:
    Ishita Deb and Balanji Reddy Mora
  • Availability:
    YES
  • Subject/Domain:
    Finance
  • Download Format:
    PDF
  • Pages:
    432-468
Volume 24, Issue 3, July-September 2025
Stock Performance of Selected Indian Entertainment Companies: An Empirical Study
Abstract

The paper evaluates the stock performance of selected entertainment companies listed on the Bombay Stock Exchange (BSE) over a 10-year period (2015-2024). It employs quantitative methodology based on secondary data analysis, using mean-variance analysis, standard deviation, coefficient of variation, correlation and regression models. The findings reveal substantial differences in performance and risk exposure among companies. While firms like Network18 and Saregama Ltd. display relatively higher returns with moderate correlation to market trends, others such as PVR INOX Ltd. and Dish TV show high volatility and weaker predictability in returns. The study provides critical implications for investors, policymakers and industry stakeholders. Overall, the analysis offers actionable insights for navigating the evolving landscape of India’s entertainment industry.

Introduction

The literal definition of the entertainment industry includes a diverse range of sectors including media, recorded music, video games, film, publishing, theater, sports, theme parks, casinos, gambling, travel and tourism, museums, shopping, and special events (Donald Getz, 2016).