Article Details
  • Published Online:
    July  2025
  • Product Name:
    The IUP Journal of Accounting Research & Audit Practices
  • Product Type:
    Article
  • Product Code:
    IJARAP310725
  • DOI:
    10.71329/IUPJARAP/2025.24.3.645-653
  • Author Name:
    Balaji Utla, P S S Murthy, Seema Nazneen, P Kalpana and Ch. Sivapriya
  • Availability:
    YES
  • Subject/Domain:
    Finance
  • Download Format:
    PDF
  • Pages:
    645-653
Volume 24, Issue 3, July-September 2025
How YouTube Finfluencers Are Driving Market Turnover Among Young Investors
Abstract

Introduction

In the digital era, the proliferation of social media has significantly altered how individuals, particularly younger generations access financial knowledge and make investment decisions.