Published Online:April 2026
Product Name:The IUP Journal of Management Research
Product Type:Article
Product Code:IJMR080426
DOI:10.71329/IUPJMR/2026.25.2.155-168
Author Name:Rachana Jain, Aditi Veda and Pooja Verma
Availability:YES
Subject/Domain:Management
Download Format:PDF
Pages:155-168
The study examines the impact of AI technologies on student learning and engagement in higher education institutions (HEIs). It adopts a quantitative research approach, collecting data from 250 students through a structured questionnaire using a five-point Likert scale. The data was analyzed using SPSS (Version 25) with regression and ANOVA techniques. The results indicate that AI technologies have a significant positive impact on both student learning (87.5%) and engagement (77.6%), with factors such as feedback, real-time interaction, and active participation emerging as key contributors, while the influence on critical thinking was found to be minimal.
The inclusion of artificial intelligence (AI) in tertiary education is transforming teaching, learning as well as the operations of the institutions across the globe. The use of technology in higher education institutions (HEIs) is not only changing the way students learn but also the way learning institutions are organized. AI can be an answer to challenges such as overcrowding in classrooms, the need to personalize learning, and the need to make the educational process more inclusive.