Published Online:June 2026
Product Name:The IUP Journal of Entrepreneurship Development
Product Type:Article
Product Code:IJED010626
DOI:10.71329/IUPJED/2026.23.2.5-26
Author Name:Chivukula Venkata Ramana and Gaurav Ashesh
Availability:YES
Subject/Domain:Management
Download Format:PDF
Pages:5-26
The study adopts a quantitative approach to explore how the Covid-19 pandemic affected the entrepreneurial potential and journey of nascent entrepreneurs, while examining whether the impact varied according to gender (male vs. female) and level of entrepreneurial potential (high vs. low). The study operationalizes the impact of Covid-19 across three dimensions: psychological, physiological, and professional. The key takeaways from the study are threefold. First, psychological factors have a strong impact on nascent entrepreneurs with respect to the development of entrepreneurial potential. Second, support systems and gender equality play an important role in the promotion of entrepreneurship. Third, educators and policymakers need to focus on entrepreneurial readiness, which is important in effectively tackling the challenges faced by nascent entrepreneurs.
Businesses across the world have been facing a tough and interconnected set of adversities both at functional and industry level. In the year 2019, a new adversity in the form of Covid-19 emerged across the world that impacted businesses and society at large. The Covid-19 pandemic immensely impacted India on various aspects, and entrepreneurship is not an exception to it. Various groups of individuals associated with entrepreneurship, especially nascent entrepreneurs, faced tough challenges during the Covid-19 pandemic. Nascent entrepreneurs are individuals who are actively engaged in the creation of new ventures.