ISSN :0972-6845
Impact Factor: 3.23; Acceptance rate: 20%; Turnaround time: 8-10 months
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
Author: Mansi Phogat and Tarannum Mohan
Published Online: August, 2025
DOI: 10.71329/IUPJMM/2025.24.3.5-37
Keywords: Influencer marketing, Ethical issues, Moral issues, Trustworthiness, Influencer avoidance
Author: Shiraz Parveen P and K Ramya
Published Online: August, 2025
DOI: 10.71329/IUPJMM/2025.24.3.38-57
Keywords: Online product recommendation, Zero moment of truth, SEM analysis, Credibility, Purchase decision
Author: Rekha Handa and Randeep Kaur
Published Online: August, 2025
DOI: 10.71329/IUPJMM/2025.24.3.58-79
Keywords: Behavior intention, UTAUT, Online insurance, Structured equation modeling
Author: Deepjyoti Choudhury, H Ramananda Singh, Tanmoy Acharjee, Dipankar Das and Amarjyoti Sharma
Published Online: August, 2025
DOI: 10.71329/IUPJMM/2025.24.3.80-108
Keywords: Hybrid shopping, Cognitive dissonance, Purchase satisfaction, Online shopping, Offline shopping
Author: Sruthy Krishna V G and Aravind J
Published Online: May, 2025
DOI: 10.71329/IUPJMM/2025.24.2.5-22
Keywords: Social Commerce Constructs, Social Support, Trust, Purchase Intention, Customers
Author: Abdullah Ali and Fayaz Ahmad Nika
Published Online: May, 2025
DOI: 10.71329/IUPJMM/2025.24.2.23-49
Keywords: Customer relationship management, Customer loyalty, Customer retention, Technologybased CRM, Joint problem-solving, Customer engagement
Author: Smritishikha Choudhury and Dipti Sitola
Published Online: May, 2025
DOI: 10.71329/IUPJMM/2025.24.2.50-78
Keywords: Customer based green brand equity, FMCG, Green brand preference, Consumer attitude, Green brand loyalty
Author: Bidisha Baruah, Shimti Kharmawphlang and N M Panda
Published Online: May, 2025
DOI: 10.71329/IUPJMM/2025.24.2.79-101
Keywords: Assam, Branding, Brand equity, Home appliances, Purchase intention
Author: Sudhakar Rao K and Sreeramulu D
Published Online: May, 2025
DOI: 10.71329/IUPJMM/2025.24.2.102-117
Keywords: Higher education branding, Institutional reputation, Brand identity, Digital marketing in education, Social media engagement, Brand equity, Student enrollment decisions, Stakeholder perceptions, Experiential branding, Internal branding strategies