Indian industrial activity is segmented into tiny, small, medium and large
enterprises. Small and Medium Enterprises (SMEs) play a vital role by supporting
the large enterprises as ancillaries and equally serve the final consumers
by producing and selling the goods. Hence, the role of SMEs is more crucial than
other two segments. Meena Sharma and Pawan Wadhawan, in the paper "A
Cluster Analysis Study of Small and Medium Enterprises", focus on finding the
common characteristics between different types of SMEs. The authors have conducted
this study based on the characteristics of firm, entrepreneur and
entrepreneurial dynamics. The questionnaire comprised questions regarding age of the firm,
number of founders, number of personnel, type of business, number of
establishments, etc. To obtain the profile of entrepreneurs, questions were asked about
gender, age, educational level, work experience in the firm, and position in the firm.
In order to gather information about entrepreneurial dynamics, questions
about life cycle of the firm, original business, present line of business, threat to
existence, change in the style of management, goals and objectives, competition etc.,
were asked. The authors have concluded the study with the results of cluster
analysis. They have characterized the clusters as, SMEs in the first cluster were bigger
than their counterparts in the other clusters. They were efficiency-oriented and
network-intensive, and their growth mode was characterized as leap-wise.
SMEs in the second cluster were characterized as innovators with continuous
growth. They offered new products in growing markets. SMEs in the third cluster were
labeled as stable, independent survivors. These SMEs had no growth or growth
aspirations. They had a few network relations, and many operated in local markets only.
Human resources practices in the industry have to run unified policies with
a human face. Employees' opinion should be given priority with regard to
decisions which have implications on them. Justice should be delivered in time at any cost.
As the saying goes, "justice delayed is justice denied". So it is imperative
that delivering justice in time is important. Kuldeep Kumar, Arti Bakhshi and Ekta
Rani,
in the paper "Organizational Justice Perceptions as Predictor of Job Satisfaction
and Organizational Commitment", throw light on the relationship between
perceived organizational justice, job satisfaction and
organizational commitment. The results indicated that distributive justice was significantly related to job satisfaction
whereas procedural justice was not found to be related with job satisfaction. Also
both distributive justice and procedural justice were found to be significantly related
to employee commitment towards the organization.
Working environment being constant, employees lose motivation due
to monotony. Organizations have to focus their effort to subsidize this by
improving organizational culture and climate. Organizational culture and climate are both
long-term aspects. Organizations need to prepare a plan of action to set the
work culture and climate be more innovative, learning, upgrading, creative to
make employees being continuously motivated to work in the organization for
longer time periods. Prabhjot Kaur Mahal, in the paper, "Organizational Culture
and Organizational Climate as a Determinant of Motivation", has studied the impact
of organizational climate and culture on the organization. The study also
includes whether organizational climate and culture influence the employees motivation
or not. The author has particularly studied the organizational climatic factors such
as team work, management effectiveness, involvement, reward and
recognition, competency and commitment in this paper. It is concluded that organizational
culture and climate of organization are crucial variables to raise the motivation among
the employees.
As Gandhiji has rightly said, "customer gives work to entrepreneur,
entrepreneur is dependent on customer and not vice-versa", in this context, it may be
inferred that if customer is happy, he will keep giving the work to entrepreneur. To
make customer feel happy, entrepreneur has to satisfy the customer by living up to
his expectations which result from entrepreneurial actions. Makam S Balaji, in the
paper, "Customer Satisfaction with Indian Mobile Services", investigates the
antecedents of customer satisfaction with Indian mobiles services. The study used a
framework to examine the causal relationships between customer expectations, quality,
value, satisfaction and loyalty. The results show that perceived quality is an
important predictor of customer satisfaction for mobile services in India. The
significant relationship between perceived value and customer satisfaction suggests
that the mobile service subscribers perceive the price for the quality of services
provided is high. He has supported further by the negative and significant
relationship between perceived expectation and perceived value. The author has
suggested for improving the quality of services which is important for higher satisfaction
with the mobile services in the Indian context. It is very essential for the service
providers to formulate strategies that would meet the customer expectation and
requirements with their quality of services provided.
Consumer perception has no boundaries. Most organizations look into
factors which show direct effect on the performance of the organization in the
market place. Originations investigate factors like price, quality, promotion,
competitor aspects, etc. Factors which are not mostly thought of can also show major
effect on perception of consumers. Ponnam Abhilash and Subhadip Roy, in the
paper, "Indian Consumer's Perception of Country of Origin on Organizational
Capabilities", have tried to hit a long shot by studying the country of origin as a factor
affecting the consumer perception. The specific objective of the study is to find out
whether customers associate specific organizational capabilities and specific industries
with specific countries. The results have evidence that country of origin effects
are prevalent in the Indian consumers to a considerable extent. Though the
findings did not imply that all countries were significantly perceived to be different
from each other in all attributes, there was considerable amount of correspondence
for most of the countries in some of the variables; coupled with that a lot of
one-to- one relationships were observed for some countries in their
association with industry and subsequent organizational capabilities.
-- K Rajanath
Consulting Editor
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