|
A Cluster Analysis Study
of Small and Medium Enterprises
-- Meena Sharma and Pawan Wadhawan
The study attempts to cluster the successful Small and Medium
Enterprises (SMEs) according to their growth mode
and strategies. Cluster analysis is used to derive the taxonomy of
successful SMEs. Discriminant analysis is used to
ensure accuracy of the clustering process. The discriminant function explained 97.8% of
the total variance between clusters. About 11
variables related to characteristics of the firm, entrepreneurs and entrepreneurial dynamics
were used as clustering variables. Three clusters
were formed which were characterized as stable independent survivors, innovators with
continuous growth, and network intensive units. SMEs in
the first two clusters were growth-oriented, but the underlying nature of growth was
different in each cluster. SMEs in the first cluster were
efficiency-oriented, while those of the second cluster were characterized
as innovators with continuous growth and SMEs in the
third cluster were labeled as stable independent survivors.
They had a few network relations and many operated
only in the local markets. The results can be of use to SME
policymakers and organizations fostering entrepreneurship and SME development because different policy initiatives may be required
for different types of firms.
© 2009 IUP. All Rights Reserved.
Organizational Justice Perceptions as Predictor of Job Satisfaction
and Organizational Commitment
-- Kuldeep Kumar, Arti Bakhshi and Ekta Rani
The present study explores the relationship between perceived organizational justice, job satisfaction and
organizational commitment, using a field sample. The
results indicate that distributive justice is significantly related to job satisfaction
while procedural justice is not. Also, both distributive justice and procedural justice
are found to be significantly related to
organizational commitment. Theoretical and practical implications of the results are discussed.
© 2009 IUP. All Rights Reserved.
Organizational Culture
and Organizational Climate
as a Determinant of Motivation
-- Prabhjot Kaur Mahal
Organizational climate has a potentially rich, but largely unrealized role in the development of an organization as well as to
raise the motivation of employees. Researchers perceive problems arising from significant culture and different climate affecting
the management and motivational level among the employees. The study examines the influence of organizational culture and
climate on the motivation level among 100 adult employees working in Ranbaxy with the help of various questionnaires. In
particular, organizational climate factors include environment, team work, management effectiveness, involvement, reward and
recognition, competency and commitment. These factors have been found to influence the motivation and viewed as a
multidimensional construct. The study is based on the non-probabilistic cum convenience sampling techniques. The results indicate that all
eight variables are positively related to the motivation. It also tries to explain that to improve the motivation level among employees
one must try to improve the organizational culture and climate.
© 2009 IUP. All Rights Reserved.
Customer Satisfaction
with Indian Mobile Services
-- Makam S Balaji
This study investigates the antecedents of customer satisfaction with Indian mobiles services. The American Customer
Satisfaction Index (ACSI) model is used as the framework to examine the causal relationships among customer expectations, quality,
value, satisfaction and loyalty. The responses were collected using a structured questionnaire from 199 post-paid mobile subscribers
in a major city in India. The results from structural equation modeling show that perceived quality is an important predictor
to customer satisfaction, which ultimately results in trust, price tolerance and customer loyalty. The findings provide valuable
managerial insights for managing customer satisfaction and loyalty.
© 2009 IUP. All Rights Reserved.
Indian Consumers' Perception
of Country of Origin
on Organizational Capabilities
-- Ponnam Abhilash and Subhadip Roy
This paper discusses about consumers' perception of country of origin effects on organizational capabilities and industries.
An affirmative result would suggest that marketers could favorably align their promotional strategies considering the
Country of Origin (COO) effects. Multiple Correspondence Analysis
(MCA) was used to study the COO effects. The results prove
the existence of COO effects more acutely for few countries and less intensively for others.
The overall results do not nullify the existence of COO effects by and large.
© 2009 IUP. All Rights Reserved.
| 
