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Management

HRM Review



January'08

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Emerging Models of Corporate Social Responsibility
An Indian Perspective of Corporate Social Responsibility
Managing Innovation : The Key to Competitive Advantage
Leadership Development Processes
To Lead is - To Love!
Employee Trust : The New Equation
The Indian Corporate Woman
Women in ITES & IT : Issues and the Role of Extended Supporter
Performance Management System : A Strategic Tool for Competitive Advantage
Of Views, Thoughts and Perceptions on Disability : The Challenged Human Resource
Knowledge Management : A Tool for Organizational Effectiveness
Affirmative Action : Addressing Discrimination
Indian Army : A Learning Organization
Improving Interpersonal Communication; "De Bono's Six Thinking Hats"
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Emerging Models of Corporate Social Responsibility

-- Dr. Sailaja

Corporate Social Responsibility (CSR) has become an increasingly significant phenomenon in today's business environment. It is an inevitable and inescapable reality. The rationale for CSR is that business cannot succeed if there is no healthy society. The objective of this article is to help understand the concept of CSR, in various dimensions and evaluate the reasons for the fundamental shift from the ethical model of CSR to new paradigms. This article also focuses on the emerging paradigms of CSR. Finally, it highlights the significance of CSR.

Article Price : Rs.50

An Indian Perspective of Corporate Social Responsibility

-- Kinjal Shah

In recent times Corporate Social Responsibility (CSR) has assumed a lot of importance not only among the corporates but also among the policy-makers because of the accruing long-term benefits. It is but natural that corporates are responsible to the society for their activities and owe to the environment in which they operate. A company should take a balanced view of the components of corporate social responsibility and implement the strategies in accordance with the vision, mission and values of the company. Whether the companies operating in developing countries behave socially is a serious concern. Developing countries are closely scrutinizing the activities of the companies. Even international organizations such as the United Nations (UN) are increasingly trying to develop CSR strategies that encourage both good governance and responsible investment in the developing nations to provide a better quality of life for their citizens.

Article Price : Rs.50

Managing Innovation : The Key to Competitive Advantage

-- Prof. G Srinivas Reddy and Prof. SVVS Vara Prasad

Innovation is the key to an organization's success. This article highlights the management practices pertaining to building a truly innovative organization in order to gain an edge in a competitive global economy.

Article Price : Rs.50

Leadership Development Processes

-- Lalithya Rani P and Sumati Reddy

To survive the cut-throat competition and emerge as a winner, companies must be led by effective leaders. Hence, management should focus on building leaders across the organization. This article primarily revolves around the necessity of a Leadership Development Program and puts forth the various approaches to develop leadership abilities and skills.

Article Price : Rs.50

To Lead is - To Love!

-- Sharbari Saha and Dewpha Mukherjee Patra

Over the years it has been observed that the physical dominance of a leader has taken a back seat and the emotional involvement of a leader with his team has emerged as the key to success of the organization. The bonding through love and passion now overrules the concept of strength and power. A true leader sees his team above his own self to such an extent that he can sacrifice the glory of being at the centerstage of fame and allow it to be bestowed on his team members. So, it's time now to bid adieu to over-imposing leadership and welcome `Heart-Centered Leadership'.

Article Price : Rs.50

Employee Trust : The New Equation

-- K Sangeetha

A company's profit booms when it has loyal and trustful employees and leadership of integrity. To succeed in today's competitive business scenario of diverse workforce, it is essential that employers take initiatives to establish and preserve trust among their employees. This is even more crucial in organizations where the trust is injured or eroded. In a nutshell, it is a prerequisite for a management that it constantly practices trust management and prioritizes trustworthiness in order to gain competitive advantage and profits through workforce performance excellence.

Article Price : Rs.50

The Indian Corporate Woman

-- Bani Kochar

Globalization has thrown open opportunities for the educated, middle class woman to build her own dreams and excel in fields, which were earlier considered unquestioningly as male domains. Though not among the majority, the Indian corporate woman is definitely on the rise and is paving the way for generations to come. The Indian woman is becoming more discernible and marking her success in the professional and personal lives. With the admiration for the woman playing multifaceted roles, this article attempts to examine the modern `Indian corporate woman' amidst the paradoxes of the changing society and culture that challenge her stature in society.

Article Price : Rs.50

Women in ITES & IT : Issues and the Role of Extended Supporter

-- Dr. SC Poornima

In the present era of dual income families, it has become evident that families need an extended support for leading a comfortable and contented life. As identified by each individual who is titled as an employee, the employer is expected to extend his work spheres to make employees feel contended. The IT and ITES sector which is booming in the present era and especially ITES that create good opportunities for young minds to work, is expected to play the additional role of an extended supporter. The article discusses the role of empowered women and then explores the gestures of the corporate world towards them.

Article Price : Rs.50

Performance Management System : A Strategic Tool for Competitive Advantage

-- Manishankar Chakraborty

Performance Management System (PMS) is the key to the success of any organization. Modern-day organizations may have embraced technology with aplomb; however, there is no substitute for the human element. Moreover, the emergence of new generation sectors has given a higher standing for the human factor within an organization. Human resource managers across the globe are finding it very difficult to attract and retain talent. In such a scenario, the need for a proper PMS has become all the more important. Companies from knowledge sectors have devised novel PMSs which are considered benchmarks by organizations across sectors. The need for an inside-out and outside approach is the key to the framing of PMS-related strategies as PMS is now a part of a strategic tool. The human element within an organization has enabled the company to lead the race in the corporate sprint, primarily because the emergence of the services-based business model has made the internal customers (read as employees) an indispensable lot.

Article Price : Rs.50

Of Views, Thoughts and Perceptions on Disability : The Challenged Human Resource

-- Madhavi Latha M

The article puts forth the issues related to employment of persons with disability. It depicts the present situation and the future perspective to get a glimpse of why the human resource from this segment of the population still needs to be used and tapped by providing ample opportunity.

Article Price : Rs.50

Knowledge Management : A Tool for Organizational Effectiveness

-- Sudheer Kumar

In today's competitive business environment Knowledge Management (KM) plays a pivotal role in tackling the challenging situations that arise due to various uncertain events. At the moment KM is emerging as the most important function of Human Resource Department in every organization. From HR perspective the definition of KM is the process by which the organization generates wealth from its intellectual or knowledge-based assets. HRD has a key responsibility in strengthening and nurturing KM through cultural change initiatives, learning initiatives and employees' competency development. KM helps in organizing visible knowledge sharing events and by establishing all necessary monitoring systems.

Article Price : Rs.50

Affirmative Action : Addressing Discrimination

-- S Rajagopalan

`Affirmative action' is so called because it goes beyond non-discrimination to proactively address discrimination in society. This covers initiatives and programs to include the marginalized and underprivileged populations in the mainstream of society through access to opportunities in education and employment. This article examines the concept of affirmative action, its origins, its forms, and sums up the debate on `merit' vs. `equity', which frequently comes up in the context of the subject.

Article Price : Rs.50

Indian Army : A Learning Organization

-- Col. PSV Ramana

The article attempts to prove the general belief of an army being a typical command-and-control structure and not a learning organization to be merely a popular fallacy. The rich organizational culture of the Indian Army has evolved from the generative process of life and organizational learning over a long period. The Army is a fountainhead of proven leadership and management tenets, all refined continuously by seamless, institutionalized individual, collective and organizational learning. The Army has the tradition of its officers constantly `learning to lead' and `leading to learn' with practically no margin for error, thus ensuring that the learning objectives keep getting integrated into the organizational culture. The author establishes that the Army is indeed a learning organization by comparing and contrasting the characteristics of a learning organization as defined by various academics and consultants and the actual practices of the Army.

Article Price : Rs.50

Improving Interpersonal Communication; "De Bono's Six Thinking Hats"

-- Preeti Chauhan

Researches indicate that almost 70% of a manager's time actually goes in communicating with the people. So, one of the ways to increase an organization's productivity is to increase the clarity of communication. Most of the times the communication gap comes when we are not able to comprehend the other person in the way it is desired and vice versa. We generally try to classify thoughts into either blacks or whites, i.e., either right or wrong. But according to De Bono, every thought has its own share of blue, black, green, yellow, red and white shades; which means that it is only a difference of perceptions and not the underlying thought that matters. If only we are able to correctly identify the other person's perspective of viewing the issues, we can establish a smoother flow of ideas and do away with all the possible biases involved in both accepting and expressing a thought. This article basically focuses on how De Bono's work on thinking hats can help in establishing a smoother flow of ideas throughout the length and breadth of the organization.

Article Price : Rs.50

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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