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The IUP Journal of Knowledge Management
Focus

Use of only information and control systems along with pre-defined goals, objectives and best practices may not necessarily achieve long-term organizational competence. The new world of business is characterized by high levels of uncertainty and inability to predict the future. Hence, data, information and knowledge are valuable in realizing efficient and effective performance outcomes that any organization or an individual expects. But radical changes in the business environment have been creating limitations for the traditional information processing view of Knowledge Management (KM). In the paper titled, "Competitive Knowledge and Strategy in High Velocity Environments", Chris Hall and Derek Lundberg report that while there is a correlation between the velocity of the organizational environment and managers' needs for better competitive knowledge, there is almost no relation between the rate of change faced by a firm and its competitive knowledge capability. This means higher needs of manager do not translate into higher intelligence and knowledge capacity. The paper gives a strong hint to the organizations to have strategic planning in order to survive in the dynamic environment by meeting competitive knowledge needs. Whereas in the paper, "Knowledge Sharing and Trust in Organizations", Joanne McNeish and Inder Jit Singh Mann explored the role of trust in knowledge sharing in routine operations within organizations. Based on a detailed literature review, they proposed a model consisting of several variables and linkages to show the multi-roles of trust in knowledge sharing, both as an antecedent along with organizational culture, social processes, etc., and as a consequence of knowledge sharing. The authors say that further study of the role of trust in knowledge sharing is to be carried out and that the work will be valuable to the practitioners as it provides a basis of understanding of issues in knowledge sharing and thereby knowledge transfer in organizations.

Transition of most developing and developed nations to knowledge economies has resulted in an increasing awareness of `knowledge' as a key lever for economic growth and performance. In the paper, "Internalization and International Knowledge Diffusion: Empirical Evidence from Spain", Pedro Mendi analyzes the factors that make the international transmission of knowledge more efficient within multinational than between unaffiliated parties in Spanish firms. The author developed and tested several hypotheses on transmission of tacit knowledge internally, relationship with contract duration in the context of difference in transfer costs between affiliated and unaffiliated transfers, the type of technology whether a product or a process, and the linkages between the source and host countries. The transfer of know-how has been showed to be associated with longer contract duration, only if the transfer is unaffiliated. It is also reported that linkages between the source and host countries increase the advantage of multinationals by suggesting that investment in creating institutions that provide better information on potential host markets may be beneficial in the diffusion of tacit knowledge, and hence to extend the firm's competitive advantage across markets.

Since Information Technology (IT) industry is knowledge-prone with skilled employees as assets, it uses the KM as a business strategy with main focus on technology and human resource management. In the paper, "Knowledge Management: Emerging Practices in IT Industry in NCR", Jyoti Batra carried out a survey questionnaire among senior executives chosen randomly to study the impact of using KM process, and of learning from KM process with reference to organization. It was found that if the organization is using the KM process, there will be increase in the individual's growth with relation to organizational support, and learning from KM process implementation helps to generate the new practices and ideas in problem solving, etc.

To study and analyze the KM practices in automobile industry, S K Chadha and Deepa Kapoor, in their paper, "A Study on Knowledge Management Practices of Auto Component Manufacturing Companies in Ludhiana City", selected and surveyed some auto industries in the city of Ludhiana in India. Their research indicated that although the companies acknowledge the benefits of KM, there still exist barriers in knowledge sharing. The results highlighted two important factors—training employees to share knowledge, and evaluating employees on the value and use of knowledge—which could lead to knowledge sharing. In practice, their findings revealed that information was not openly shared and that the manufacturers need to convert the implicit knowledge of the employees into explicit knowledge for all organizational levels. The results supported that knowledge along with skills possessed by the employees, is considered as one of the most critical elements affecting the work performance of the company.

Creativity and innovation, combined together, means the process of creating and applying new knowledge and acts as the cutting-edge of KM. In the paper, "Measuring Creative Work: The European Experience", Edward Lorenz and Bengt-Åke Lundvall attempted to measure the volume of creative work and link it to the national economic performance in Europe. Their results indicate that innovation may be promoted by KM strategies offering employees opportunities to implement their own ideas. The paper provides some preliminary evidence for systemic links between the level of creative work activity at the establishment level and the capacity of firms to introduce new products or services onto the market. The authors found that important strides in increasing creativity at work can be made by making appropriate changes in human resource management policies and in organizational practice. They concluded that policy efforts to improve innovation performance need to take a closer look at the effects of organizational practice on innovation.

In the paper, "Effective Factors in Technology Transfer in the Pharmaceutical Industries of Iran: A Case Study", M Mahboudi and B R Ananthan inquired into the effective factors that influence technology transfer in Iran's pharmaceutical industries. They used Analytical Hierarchy Process (AHP) model to classify and weigh those factors under different criteria. They performed a survey covering managers and company owners and reported that organization factor is showing the highest significance in the success of technology transfer of pharmaceutical companies of Iran. After analyzing different factors, the authors finally came out with a combined model of technology transfer based on structure, behavior and technology as the most appropriate model when compared with various individual models.

-- Nasina Jigeesh
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Knowledge Management